Twelve contestants have been confirmed for the Digicel Miss Samoa Pageant 2025 setting the stage for another beauty to succeed Litara Ieremia-Allan.

The announcement was made on Tuesday afternoon.

This year’s lineup features a vibrant mix of both local and overseas representatives, carrying the spirit of Samoa with them. Contestants hail from across the globe, including the United States, Australia, New Zealand, and Samoa, each bringing their unique stories and strengths to the national stage.

Adding a special touch to this year's competition, Feagaimaali’i Soti Mapu and Paulina Ave’ese Tapua’i Soti — aunt and niece — will both be vying for the same crown.

The pageant will officially begin on Monday, 27 October, 2025, with a week of events that highlight not only beauty and poise but also leadership, intelligence, and a deep understanding of Fa’a Samoa – the Samoan way of life.

The winner of Miss Samoa 2025 will go on to represent Samoa at the Miss Pacific Islands Pageant, serving as a cultural ambassador for the nation on a regional stage.

With the spotlight now on the 12 young women, the journey to the crown has officially begun.

 The contestants are:

1. Miss Samoa USA – Amaryllis Savanah Moana Manuma

2. Miss ILY’S Clothing Boutique – Blessings Jane Laga’ali Schuster

3. Miss Paradise Finance – Feagaimaali’i Soti Mapu

4. Miss Falealili District – Julia Liulagi Leuta

5. Miss Samoa Queensland – Larona Junelle Tivoli

6. Miss Mapu Maia – Maruseana Olivia Kelcey Sititi

7. Miss Oriana Siva Academy – Painu’ulasi Bartsch Le’aupepe

8. Miss Samoa New Zealand – Paulina Ave’ese Tapua’i Soti

9. Miss Samoa New South Wales – Priscilla Tato

10. Miss Julie’s Biscuits – Siainiu Fidow

11. Miss Lavashe Couture – Sina Molynn Fa’atauu’u

12. Miss Vaisala Hotel – Tiare Sylvia Va’ai