Pacific Break brings music, culture, and connection to life

By Uale Tofilau 24 June 2025, 6:10PM

For the first time, the popular Pacific Break music competition has come to Samoa, and the team behind it is loving every moment of the experience.

ABC Radio Australia hosts Jacob McQuire and Michael Chow, who co-host Nesia Daily, are in Samoa to help launch the new ABC FM signal and kick off this year’s Pacific Break, working together with popular local personality Young Sefa. The free concert will be held at Friendship Park on Friday.

The two radio personalities are excited to connect with local artists and bring the energy of the Pacific music scene to life right here on Samoan soil.

“I’m Aboriginal and South Sea Islander,” Jacob shared.

“My family’s from Queensland, and also from the Solomon Islands, Vanuatu, and New Caledonia. This is my first time in Samoa, and it’s really special to be here in person, finally meeting the people we’ve spoken to on the radio.”

Michael, originally from Papua New Guinea, said he was equally excited.

“I used to do videos and online content before radio, but now I get to speak to people across the Pacific every day. Being here in Samoa and finally getting to see and feel the culture face to face, it’s amazing.”

The launch is part of a bigger celebration, not just of radio, but of music and Pacific talent.

The team hosted a live radio show at the Fugalei market and will be emceeing the Pacific Break Launch Concert, something both Jacob and Michael admit is a big moment for them.

“I’ve never hosted a gig this big,” said Michael.

“The biggest challenge might just be the amount of food we’ve eaten,” he laughed.

“The sapasui, the pisupo, the faiai eleni… Samoa has been feeding us well!”

Jacob added, “This event brings past Pacific Break winners to Samoa, artists from Fiji, PNG, Solomon Islands, and they’re performing alongside local talent like Tofaga Meke and Mr. Cowboy. It’s a beautiful mix of cultures and sounds.”

The hosts said this is more than just a one-off event. They hope it becomes a regular part of Samoa’s calendar.

“We’d love to come back,” said Jacob.

“We don’t get to visit every island we broadcast to, but when we do, it’s always worth it. Being on the ground, meeting people face to face, it’s something we value.”

They also shared an important message for young musicians across the Pacific.

“Share your music,” said Michael.

“Even if it’s a rough demo, put it on YouTube, SoundCloud, get it out there. Sing in your own language. The Pacific Break platform has helped launch careers. That could be you on stage one day.”

Jacob agreed, “Music is powerful. It connects people. It creates memories. So go for it. Make music, share your voice, we can’t wait to hear it.”

As the Pacific Break competition continues, there’s no doubt that Samoa has made a strong impression on the ABC team, and that this connection between radio, music, and culture will only grow stronger from here.

By Uale Tofilau 24 June 2025, 6:10PM
Samoa Observer

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