In a continuous effort to strengthen the business skills of Nofotane women entrepreneurs in Samoa, the Samoa Victim Support Group (SVSG) successfully initiated the first of the three workshops as part of the SVSG/ESCAP Nofotane Business Development Training.

This is funded by the United Nations Economic and Social Commission for Asia (ESCAP).

The first day of the workshop saw an overwhelming participation of more than 30 enthusiastic Nofotane women. SVSG being tasked with delivering the business development modules focused on priority areas crucial for small and micro-business operations.

The training aims to incorporate 20 women in Salelologa and 80 women in Upolu and explore three fundamental modules.

This will serve to accomplish good quality Nofotane products which are of the highest standards, marketing of Nofotane products by equipping participants with effective marketing strategies and financial literacy by providing valuable insights into managing finances and sustaining their businesses.

During the engaging session, Nofotane women were not only educated on these key aspects but were also reminded of existing avenues for networking, sharing experiences, and seeking business advice.

An inspiring highlight of the workshop was the active participation of the Nofotane women, who brought in diverse samples of their handmade crafts as they learned together the aspects of quality products, how to better market these products, and lastly, how to manage their earnings from selling these products.

SVSG President Siliniu Lina Chang extended her gratitude to Samoa Commercial Bank, which contributed to the event as a guest speaker. Representatives from the SCB shared insights into its small loan requirements and guided Nofotane women on the application process, demonstrating a commitment to supporting local businesses.

SVSG said they remained dedicated to fostering economic empowerment and self-sufficiency among Nofotane women, contributing to the overall development and prosperity of Samoa, and a preventative approach to domestic violence.