P.M. defends axing of Virgin

Prime Minister Tuilaepa Sa’ilele Malielegaoi is adamant that the government’s decision to let go of Virgin Australia is the best move for Samoa. 

In fact, he says the revival of Polynesian Airlines’ international operations is long overdue. 

“We’ve been ready,” Tuilaepa said.  “We have learned from our experience.”

Responding to questions during his weekly media session last night, the Prime Minister assured the government has learnt from mistakes of the past and is ready to proceed with the Airline’s international operations.

“When you own your own airline, you can make your own polices about your airline which will reflect the policies of our country,” Tuilaepa said. 

He referred to the United States of America for example. 

“Like America, they have their own airline.”

As for the joint venture between Virgin Australia and the government, Tuilaepa is steadfast. 

“This can’t continue on especially when the airfares continue to increase and the hotels are complaining that there are not enough tourists coming to Samoa.”  

Yesterday, the Samoa Observer published a story based on a letter from Prime Minister Tuilaepa to the Chief Executive Officer of Virgin Australia Pty Ltd, John Borghetti. 

 “Following numerous extensive discussions and negotiations held between VA and the Committee members of the Special Negotiating Team (“SNT”), Cabinet has unanimously decided not to re-new the Joint Venture (“JV”),” Tuilaepa wrote.

“The Cabinet has decided that the current arrangements of the JV, is no longer the Direction that Government and ultimately Samoa should take at this time.” 

Asked if the move has anything to do with the significant management fees, wet leases and commission paid to Virgin Australia, Tuilaepa was coy.

“We can’t continue this partnership. For any country, they have to have their own airline.” 

According to a Scoping and Feasibility Study of International Jet Operations for Samoa in 2016, the management fee generates approximately NZ$6million annually to Virgin Australia.

A copy of the report obtained by the Samoa Observer says that “it’s true the [Samoa] government’s decision to enter the Joint Venture (JV) with Virgin Australia was, at the time [2005] the right decision due to poor commercial performance of the then national carrier Polynesian Airlines.” 

But the report expressed concerns about the management fees charged by Virgin Australia to the Samoa government to pay.

“In the first few years of the joint venture’s operation the turnaround in economic performance by the JV company (Virgin Samoa and Virgin Australia) Polynesian Blue was encouraging to say the least,” the report reads. 

Initially the Samoan government’s perspective of the deal was positive.

 “The government of Samoa did not need to subsidize the operations of the JV carrier, also the government had concluded a comprehensive commercial agreement with a major airline from Australia. 

“The agreement stabilized capacity and frequency from Samoa’s two largest inbound markets. 

“The JV presented the possibility that there would be the introduction of new services to other markets in the Pacific important to the tourism and hospitality sectors in Samoa.” 



The report says that Virgin Australia had “total control of the operation of the JV through the management and commercial services agreements including setting of fare, capacity and frequency levels.” 

They also had total control of costs associated with the JV with little direct reporting to the Board of the JV Company. 

“Utilizing the Virgin NZ hub in Auckland to push Australian origin traffic through it so connect with the Virgin Samoa services to Apia to the detriment of the direct services. 

“Integration of the Virgin Samoa unit into the border Virgin Australia network structure with economics of scale and network distribution benefits. Also the management fee that now generates approximately NZD $6million annually. 

“Ensuring that the Australian routes are operated as a monopoly no other Samoa designated carrier can operate on the Australian and New Zealand routes to/from Samoa.” 

The report says that “provisions within the agreement that specify that the government is liable for any losses on unprofitable routes.” 

The report goes on to say that during the survey and conversations with the many industry players in Samoa, a recurrent theme was that at the beginning until 2010 there were open communication and regular meetings between the major stakeholders in Samoa and the Virgin Blue teams responsible for the JV. 

 “Since the change in management at Virgin Australia, the pull back of administration from New Zealand to Virgin Australia Head Office and adjustments from low costs to a hybrid business model that level of contact has reduced significantly.” 

The JV arrangements as they stand provided little of no transparency in relation to the operation of the JV Company. 

“Major decisions before the board are resolved not by pure majority of directors but require a 75% majority which means that decisions that are in Samoa’s national interests may not be passed although the airline is majority Samoa owned.”  

Another concern highlighted is that the JV impairs the future growth of Samoa’s airline sector by restricting designated carriers to the JV company and Polynesian Airlines. 

“These restrictions on who the government can designate as a career of Samoa will have a material effect on Talofa Air and its plans to operate regional services later this year [2016]. 

“Any suggestion on Talofa Air, on the face of it, could place the government in breach of the JV arrangements. 

“Because of the structural realities in the JV, where Samoa has little or no influence in operations and financial decisions relations to Virgin Virgin Samoa Australia Management a concern is that there is at best perfunctory or at work no regular oversight of one of the key economic drivers in Samoa’s economy.”

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