ANZ Samoa is warning shoppers to be on alert for online shopping scams ahead of the upcoming retail sales season.

The bank, in a statement, said that as consumers look to snap up a bargain, cybercriminals will look to target those who don’t exercise caution, taking advantage of individuals preoccupied by the potential savings rush.

ANZ said the Black Friday and Cyber Monday sales officially commence on Friday, 28 November, though many retailers are getting a head start with early deals and discounts.

The event kicks off the spending season, as scammers prepare to dupe consumers with dodgy deals throughout peak retail sales periods, through to the Christmas and Boxing Day bargains.

The Black Friday sales period is increasingly growing in popularity, with consumers gearing up for the festive season and preparing to take advantage of holiday sales. It’s the perfect time for individuals to sharpen their scam awareness knowledge and stay vigilant when shopping online.

ANZ Samoa Country Head Sucharu Tandon said, “Cybercriminals thrive during peak retail periods. Black Friday and Cyber Monday sales are prime opportunities for scammers to take advantage of eager shoppers who have been holding out for these sales to make their purchases online.

“We urge consumers to be hypervigilant when making purchases during the upcoming sales season. We often see fake shopping websites, advertisements or giveaways impersonating reputable retailers, hoping to entice shoppers with big discounts and incredible deals.

“Major retail discounts typically encourage shoppers to act fast to avoid missing out on a good deal. Remember – stop, think and consider. If something seems too good to be true, it probably is. Customers should always double-check all details are correct and the website they are purchasing from is legitimate.”

Top tips to keep yourself safe

These tips could save you from a scam this summer and help protect yourself and your money during the Black Friday and Cyber Monday sales.

Trust your instincts

Hang up if a caller asks you to take urgent action, or delete the message if something feels off. Don't feel pressured to comply – your safety comes first.

Be skeptical of links

Check the legitimacy of any texts or emails and be sceptical about clicking on links, especially if they come from unknown or unexpected sources. Ask a trusted family member or friend if you’re not sure or call the company on its publicly listed number to check if it’s real.

Check phone numbers

Be wary of receiving an email or text with a call back number, as scammers pretend to be from legitimate organisations. Contact the organisation on their publicly listed phone number to see if it’s a genuine communication.

Secure online shopping

When shopping for gifts online, be wary of deals that seem too good to be true, as they often are. Always check the URL starts with https:// not http:// and that there’s a locked padlock icon in the web address bar; this tells you the site is secure.

Keep track of your account

Review your account activity regularly to make sure you made every transaction.

Stay vigilant with your cards and devices

While travelling during the festive season, keep your wallet safe in crowded areas and be mindful of your surroundings when using your card. Don’t leave your cards unattended in an unlocked car, on the beach, or in a campervan or tent.

Lock your devices with strong passwords or biometric security to protect your personal information.