The importance of ethics and truth in journalism was highlighted by Minister of Finance, Mulipola Anarosa Molio’o-Ale, as the  Journalists Association of  Samoa (JAWS) officially opened its first permanent headquarters at the ABM Building in Saleufi on Thursday.

The media organisation marked its first office since its establishment 50 years ago.

Mulipola said when facts are twisted to fit a narrative, trust is the first to break. 

"Our people deserve reporting that enlightens, not entangles; that builds understanding, not confusion,” she said 

“Because when truth is lost, every voice — including the media’s — loses its power. When we reduce pain to spectacle, we wound twice, first the person, then the public.

“But when we report with dignity, we turn suffering into strength, and the nation rises. As we open this office today, may it remind us that journalism at its best is not merely about what is seen, but about what helps our people to see more clearly."

The new office was made possible through funding support from the Australian Government under the Pacific Media Assistance Scheme (PACMAS), which helped JAWS secure office space, essential equipment, and cover the salary of an office administrator.

Speaking to the Samoa Observer, JAWS President Lagi Keresoma said this marks a new chapter for the association.

“We had an office before,“  she said.

She reflected that over the years, JAWS had three offices, but none were permanent.

“This is the first permanent office,“ she said.

“We’re so excited.”

She said the new office is JAWS’ house, welcoming everyone, especially media outlets, and alcohol is not allowed.

Australian High Commissioner Will Robinson congratulated JAWS on the opening and extended condolences to the local media fraternity on the passing of former JAWS President, the late Rudy Bartley.

“It will create new opportunities for growth and help strengthen the principles of free and independent press. I’m proud this was made possible through the Pacific Media Assistance Scheme, known as PACMAS," he said.

“Being a watchdog in any society is not an easy task — it requires courage, integrity, and persistence. Yet it is one of the most essential pillars of any democratic nation.

“Australia strongly reaffirms its support for Samoa’s journalists and their right to report without fear or favour.”

Keresoma acknowledged the Australian Government’s support in strengthening Samoa’s media through training, conferences, and now, a long-awaited permanent office.

“This milestone fulfils a dream passed down through generations of JAWS presidents and executives for their tireless lobbying,” she said.

JAWS now has over 20 members representing media outlets across Samoa, and its new office stands as a symbol of progress, collaboration, and integrity for the country’s media industry.