Introducing the GUESS 1981 Los Angeles Fragrance Advertising Campaign

By Associated Press 17 April 2019, 12:00AM

NEW YORK--(BUSINESS WIRE)--Apr 16, 2019--GUESS introduces actress, model and global influencer Amy Jackson starring alongside Italian model, DJ and music producer Andrea Damante shot in the new advertising campaign celebrating GUESS 1981 Los Angeles, a new fragrance for men and women.

This press release features multimedia. View the full release here:

Introducing the GUESS 1981 Los Angeles Fragrance Advertising Campaign (Photo: Business Wire)

The campaign, art directed by Paul Marciano, Creative Director of GUESS?, Inc., and shot by LA based photographer, Josh Ryan, underscores the inspiration behind the GUESS 1981 Los Angeles fragrance - a time when GUESS’ heritage was born. Photographed in California’s Malibu Canyon, the campaign channels the elegance of a true iconic GUESS Girl. The new fragrances for men and women are translated into the campaign photo shoot by pulling inspiration from the Los Angeles mountains, deserts and seascapes at sunset. This carefree, sensual embodiment of California embraces the adventurous spirit of GUESS.

“Our new fragrance, GUESS 1981 Los Angeles, is the first in our partnership with Inter Parfums and CEO Jean Madar, who has had incredible success in building and cultivating premiere fragrances. Their diverse portfolio is the perfect home for the GUESS brand,” says Marciano.

Campaign star Amy Jackson says, “I have dreamt of being a GUESS girl for as long as I can remember, and I’m thrilled to join the GUESS family for the launch of their new fragrance GUESS 1981 Los Angeles. It was an unforgettable day filming from a remote location overlooking the ocean. We had a stunning view over LA, it was magical.”

“I have always looked admiringly at the GUESS campaigns, which made me dream about a world of style and happiness,” says Andrea Damante. “When Paul Marciano asked me to be the face of the new GUESS fragrance campaign, of course I said YES! It’s like being one of the heroes I remember looking at when I was young.”

GUESS 1981 Los Angeles Women is made with a succulent mélange of redcurrant, juicy mandarin and a touch of pear. Sun-drenched jasmine petals, blush peonies and orange flower glisten at the heart of the fragrance, while apricot nectar adds a bit of sweetness to the scent. Vanilla, praline and sensual musk from the base wrap around you cozily, adding to the sophisticated warmth of cedarwood and Ambrox. Channeling the modern GUESS man and the dualities of LA, GUESS 1981 Los Angeles Men completes the duo with its fresh, masculine and sexy energy. The textural top notes deliver an aromatic combination of pepper, plum and bergamot, boosted by bracing spearmint and ginger. The warm, woody background adds exciting contrast with its perfectly blended notes of tobacco and amber.

Look for these GUESS images beginning April 2019 in top fashion and lifestyle magazines, at, on GUESS’ social platforms, in GUESS retail stores, outdoor media, online, and on collateral materials.

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of February 2, 2019, the Company directly operated 1,161 retail stores in the Americas, Europe and Asia. The Company’s licensees and distributors operated 558 additional retail stores worldwide. As of February 2, 2019, the Company and its licensees and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit

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CONTACT: Kaitlyn Quail

GUESS?, Inc.


[email protected]




Copyright Business Wire 2019.

PUB: 04/16/2019 11:00 AM/DISC: 04/16/2019 11:00 AM

By Associated Press 17 April 2019, 12:00AM
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