Prime Minister Laaulialemalietoa Leuatea Schmidt defended the decision to ban the Samoa Observer in response to a joint letter from the Pacific Islands News Association (PINA) and the Pacific Freedom Forum (PFF). 

In a statement issued Saturday, Press Secretariat Nanai Laveitiga Tuiletufuga, with Laaulialemalietoa copied, acknowledged concerns raised by the PINA and the PFF, writing that the criticism was ‘respected and understood.’

“Samoa remains firmly committed to upholding media freedom, transparency, and open engagement with the media,” the statement said. “However, it is equally important to clarify the context and the basis of the Government's decision.”

The Press Secretariat said that the move targets one media outlet and does not represent a broader clampdown.

“This is not a ban on media freedom - it is a response to persistent unprofessional and unethical conduct,” the Press Secretariat said. “The action taken relates solely to the Samoa Observer, following sustained unprofessional behaviour, breaches of industry ethics, and continuous inaccurate and misleading reporting over an extended period.”

According to the statement, the Samoa Observer was given “multiple opportunities for correction, dialogue, and improvement,” and that “No other media organisation in Samoa is affected. Engagement with all other local and regional media continues uninterrupted.”

The Press Secretariat also said it will follow due process.

“The Prime Minister has already indicated that a formal review will be undertaken in due course, once all matters surrounding the Observer's conduct are addressed and resolved and the facts are fully documented,” the statement said. “This review will include an opportunity for the media organisation concerned to respond to the issues raised.”

The Press Secretariat also reiterated its recognition of the importance of a free press.

“The government reiterates that it welcomes robust scrutiny, responsible journalism, and constructive criticism,” it said. “At the same time, media freedom carries the corresponding responsibility of accuracy, professionalism, and respect for the truth.”

The Press Secretariat urged "regional bodies to seek full information before forming conclusions."

“The government invites PINA and PFF to engage constructively and to review the documented evidence of unprofessional reporting and breach of media ethical standards that led to this action,” the statement said. “Samoa remains available to provide clarification and to work collaboratively to strengthen media standards across the region.”

“The decision relating to the Samoa Observer is specific, justified, and based on conduct, not on an attempt or attack to suppress the free flow of information or journalism,” it said. “The Government of Samoa remains open to fair, balanced, and ethical engagement with all media organisations, both local and overseas.”