It has been revealed that 80 per cent of callers seeking counselling through the Lifeline operated by the Samoa Victim Support Group have had suicidal tendencies.

This was revealed by SVSG, as World Suicide Prevention Day was marked on Wednesday.

SVSG said that as a dedicated human rights advocate, it reaffirms its commitment to upholding the Right to Life of all individuals, the foundation of every service SVSG provides.

“The Right to Life is enshrined in Article 5 of the Samoan Constitution (1962), emphasising the responsibility of every Samoan not only to protect their own life but also to be accountable for the safety and well-being of other people’s lives,” said SVSG in a statement.

Throughout this week, SVSG youth are leading promotional activities to join the global observance of this important day, focusing on the theme: “Changing the Narrative on Suicide.”

SVSG youth emphasise the need to move beyond negative blame and instead embrace positive responsibility, uplifting one another, and offering hope to those at risk of suicide.

“Life-line International, in partnership with SVSG, has recognised the value of life in Samoa through the ongoing operation of the SVSG Free Helpline, which provides a 24/7 safe online space for individuals experiencing suicidal thoughts,” said SVSG President Siliniu Lina Chang.

“This Helpline service is sponsored and supported by Digicel Samoa and Vodafone Samoa. Recent data shows that over 80 per cent of online callers seeking counselling through SVSG are struggling with suicidal ideation.

“SVSG offers free counselling and psychosocial support at its Counselling Centre, located at the Campus of Hope, as well as its main office, Apia.”

Siliniu reminded the public of the organisation’s core mission: saving and supporting lives.

“No child, no woman, or any person shall be deprived of their right to life,” she said.

The SVSG Youth Advocacy Programme will continue to mark World Suicide Prevention Day by sharing messages of hope and inspiration, encouraging young people, children, and the wider community to cherish and protect God’s greatest gift of life.