The incoming Chief Executive Officer of the Samoa Tourism Authority (STA), Niumata Kitiona Pogi, says the two-day nationwide alcohol ban for the general election is not ideal for the hospitality industry, but a necessary “small sacrifice” to ensure a peaceful process.

He framed the restriction as a necessary compromise. “It’s just a small sacrifice on our sector, and the majority of our operators are understanding on that matter,” he said. “Everyone just wants everything to be over and done with and get someone on board, regardless of who that will be.”

The Ministry of Customs and Revenue has ordered the ban from Thursday, 12:01 am through Saturday, 6 am, suspending alcohol sales across the country. While hotels may continue serving their registered guests, restaurants and bars are prohibited.

“I’ve liaised with some of our hoteliers, and technically they can still serve alcohol to their in-house guests during the time that the ban will be going on,” said Niumata. “I guess that sort of minimises the impact a little bit. It’s not ideal from our situation, especially our restaurants, but all in all, I think we as Samoans, we all want a peaceful election process.”

Niumata confirmed that the STA had not been consulted in advance. “There are usually a few emails that come through,” he said. “But no, there hasn’t been anything through. I think it’s just one of the occasions where, as Samoans, we’re rallying together and praying for a peaceful election.”

Some tourists have expressed surprise at the restrictions, noting they would not happen in their home countries. In response, Niumata said: “Tourists are entitled to their own opinion, but, as Samoans, our interest comes first…what has happened in the past, we don't want a repeat of that. It’s about protecting the integrity of the election process and preventing any unnecessary violence. Credit to the police and the ministry for putting this in place.”

He acknowledged that the sector is facing wider challenges, such as the suspension of the Teuila Festival, also impacting arrivals. Still, he noted a recent pickup in visitor numbers since June and July, particularly from families overseas returning to support election candidates.