Businesses relying on increased sales during the Teuila Festival say they are disappointed after the annual event was cancelled.

The Samoa Tourism Authority (STA) confirmed the cancellation last Friday, citing the overlap of the Teuila Festival week with the election period. The annual event, first held in 1991 and named after the national flower, the teuila (red ginger), has long been a cornerstone of Samoa’s cultural calendar, attracting locals and visitors for a week-long celebration of Samoan arts, music, dance, and sports.

While the cancellation came as a surprise to some, others accepted the reasoning, acknowledging the logistical and national priorities surrounding the upcoming election.

“For small businesses like mine, the Teuila Festival is our busiest time,” shared a local handicrafts vendor. “I sell ula nifo and ula fala — things that tourists and locals often buy during the festival. It’s disappointing, but we understand. There's nothing we can do if it’s cancelled.”

Another entrepreneur who owns a small sewing business also voiced her thoughts. “Every year during Teuila, I get lots of orders for Samoan wear, especially pule tasi. People travelling home always want something special to take with them. So this cancellation impacts my income — but again, we understand the situation.”

For performers, particularly cultural dance groups, the festival holds deep significance. A dedicated dancer from Lina’s Polyx Dance Academy expressed her sorrow over missing the chance to perform.

“I always look forward to the Teuila Festival. It’s a time when we celebrate our identity, unity, and pride through Polynesian dance,” she shared. “The energy of the crowd, the sound of the drums and pate — it’s something truly special. It’s heartbreaking that we won’t get to experience that this year," said Campaign Fidow.

“Even though we won’t be performing, I will still embrace the spirit of Teuila by supporting my community and traditions. And I’m excited to celebrate our tamaitai Samoa during the Miss Samoa Pageant an event that continues to highlight our culture and values.”

Traditionally held in early September, the Teuila Festival includes a vibrant lineup of cultural showcases, from traditional dancing and singing to the popular fautasi (longboat) races and craft exhibitions. Its final highlight is the Miss Samoa Pageant, which often draws a large audience from around the country and abroad.