A record 10,000-plus people from diverse backgrounds attended the one-day Motherland Samoa concert at Apia Park last Saturday.

The agency behind the successful music concert, PacifiCast said in a media release issued on Thursday that the attendance last Saturday broke the record with over 10,000 people from diverse backgrounds and age groups walking through the gates.

They witnessed an international lineup of artists from the region including Fiji, J Boog, HP Boyz, Lisi, Savage, DJ Noiz, Kennyon Brown, Tomorrow People, Bina Butta, Wayno, Lani Alo, DJ Tikelz, DJ 651, Donell Lewis, Mautaotasi & Matalenaa, Pacific Love Band, Rellek Brown, Tree, Zipso, DJ Kayoz, and DJ Wreckah.

PacifiCast founder, Julius Tuigamala, said that the success of the Motherland Samoa festival has laid the foundation for a promising future and their organisation will continue to build strong relations and collaborate with governments in the region as well as local businesses and communities.

 “The successful outcome of the Motherland Samoa Concerts underscores the strength and effectiveness of partnerships forged among various local and international stakeholders," said Mr. Tuigamala. "It is through these collaborative efforts that we have witnessed the realization of an event that has captivated hearts and minds, leaving a lasting impact on our beloved Samoa.

“Thank you to the Government of Samoa through the Samoa Tourism Authority, for their support and collaboration. Their commitment to nurturing the growth of the arts and positioning Samoa as a premier destination for world-class events has been instrumental in transforming the vision of the Motherland Samoa Concert into a tangible reality.

“We are grateful to the governments of Australia and New Zealand for their support through their respective embassies. Their recognition of the significance of cultural exchange and their contributions to making this event possible are invaluable.”

Going forward, Mr. Tuigamala said PacifiCast remains steadfast in its dedication to showcasing and uplifting Pacific Islander culture and talent on a global scale. 

"Our mission is not only to unite the Pacific Islands but also to establish enduring partnerships with prominent nations such as Australia, New Zealand, and others. Through these initiatives, we actively contribute to the preservation and celebration of Pacific Island diaspora cultures residing in these nations.”

Due to the success of the Motherland Samoa Festival, the Chief Executive Officer of the Samoa Sports Facilities Authority (SSFA), Iuli Salale Moananu, has reaffirmed their commitment to continue their partnership with PacifiCast. This commitment has further resulted in Apia Park's decision to host the event in the future.

"We are very happy with the tremendous success of the Motherland Festival as it has served to set a new standard for events in Samoa,” said Iuli. ”By elevating the bar we anticipate a ripple effect that will enhance the overall development of Samoa and set new benchmarks for future endeavours.

 “The Samoa Sports Facility Authority is fully committed to continuing our partnership with PacifiCast, as we recognize the immense potential it holds for our country. Building on these achievements, we are excited to further enhance the economic, social, and cultural benefits that such events bring to Samoa.” 

Samoa's Minister of Tourism, Toeolesulusulu Cedric Schuster said the concert's achievements highlighted the power of collaboration between businesses, organisations, and governments, driving economic growth and cultural enrichment.

“The collaboration between businesses, organizations, and governments has proven to be a powerful catalyst for success, creating opportunities and driving positive change in our communities," Toeolesulusulu said. 

"The outstanding success of the Motherland Samoa Festival further solidifies Samoa's status as a premier destination for hosting world-class events.

"By attracting thousands of fans and showcasing the immense talents of our local and international artists, the Motherland Samoa festival has not only entertained and inspired but also contributed significantly to our nation's economic growth.”

Motherland Samoa Festival Director Tana Tupa’i attributed the success of the music festival to the support and hard work of their dedicated team, partner vendors, and service providers. 

He also took pride in acknowledging a significant milestone in attracting the young people of Samoa, who had the opportunity to witness the remarkable talents of world-class artists sharing similar cultural backgrounds.

“The commitment to excellence and outstanding service played an integral role in the execution of the Motherland Samoa Festival. The success we have achieved would not have been possible without the contribution of local businesses; Naydith Event Hire, Taumeasina Island Resort, KL Security, Matniuel, Dawg Audio, Aunty Bev's Catering, All Things Sweet, and Vailima Breweries.

"We are extremely proud to see the successful outcome of the inaugural Motherland Samoa Festival. Witnessing the event unfold and the overwhelming response of the young people, who were able to experience a world-class event in their own backyard, has filled our hearts with pride and satisfaction."