Cinema maintenance work completed

By Cedric Ah colt 27 May 2023, 10:30AM

Maintenance work on Apia's only movie cinema has been completed and its owners will soon be announcing the reopening of the Apollo Cinema.

Apollo Cinema Manager Achatz Ott told the Samoa Observer on Friday that maintenance work had been completed on the cinema and they are now in the process of ordering movies for the opening week.

"We are still waiting for the movies we requested and in a day next week or the following week, the movies should be transferred by that time," Mr. Ott said. "We are still looking at opening [the cinema] with a good movie and we will make sure it is possible soon."

"I know that people are looking forward to it, but it will be opened and I only can say it is within the next two weeks. By the time we get the movies, Apollo cinema will be opened."

Local moviegoers told this newspaper that they couldn't wait for the reopening of the local cinema and are looking forward to the announcement. 

Aotearoa Lesatele, 18, of Vaimoso, said reopening the local cinema would translate to short and long-term benefits for the community besides the entertainment. 

"It can serve as a hub of activity, enriching the lives of community members, particularly teenagers, by providing space to enjoy movies, connect with others, and explore different perspectives through the art of cinema," Ms. Lesatele said. "I think that the reopening of Apollo Cinema can bring positive economic effects to the community by creating job opportunities.

"Both directly (cinema staff) and indirectly such as the increasing demand for local businesses like restaurants and shops nearby, before and after movie screenings."

Another teenager, 19-year-old Fiapoto Masina of Aufaga said he is surprised to hear of the cinema's reopening and is keen for it to reopen. 

"Cinema is fun due to its entertaining purpose, not only that it's another form of relaxation to some people. Most students and graduates often go to the theater to celebrate and also to relieve stress after exams," Mr. Masina said. "As a student, I really miss those very important times to celebrate with friends and families. Last year and many years before.

"I didn't get to experience those moments where I get to go with families and friends to enjoy hours of watching and laughing at good comedies. 

"I really miss the cinematic world, and I really look forward to being seated once again. It really means a lot to our people watching different stories and also understanding the adaptation of each story to our lives." 

Apollo Cinema initially closed in late 2019 due to the measles epidemic and in early 2020 when the COVID-19 pandemic emerged leading to international border closures and the winding down of the Samoan economy. 

By Cedric Ah colt 27 May 2023, 10:30AM
Samoa Observer

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