Netflix eyes Samoa, Pacific countries

By Gutu Faasau 03 March 2023, 8:00AM

Global movie streaming platform Netflix is eyeing seven Pacific Island countries including Samoa to expand its presence and is offering a major price cut.

United Kingdom-based research firm Ampere Analysis has published a full list of countries where Netflix has reduced pricing, and it includes several PICs such as Fiji, Papua New Guinea, Samoa, Solomon Islands, Tonga, Tuvalu, and Vanuatu.

Greg Peters, the newly announced co-CEO of Netflix, is reported by U.S. media as saying that the call to reduce their prices is an opportunity to attract new customers where the streamer is not "deeply penetrated".

“When you think about the pricing question… we want to make that spectrum even wider as we seek to serve more members around the world in trying to deliver appropriate value at those different price points,” Peters told analysts, according to a report in the American entertain magazine Variety

“And we’re doing a good job expanding that range… There’s a bunch of people around the world in countries where we’re not deeply penetrated, and we have more opportunities to go attract them.”

Facing more competition globally in the streaming wars, Netflix has cut pricing in more than 100 markets worldwide — in some cases, chopping the price of monthly plans in half — to boost subscriber acquisition and retention, reports the Variety magazine. 

The streamer has reduced prices in countries and territories across Asia, Latin America, Europe, the Middle East and Africa. Netflix is not reducing prices in North America or Western Europe, its most mature markets.

The full list of countries where Netflix has reduced pricing, according to research firm Ampere Analysis are as follows: Afghanistan, Albania, Algeria, Angola, Bangladesh, Belize, Benin, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, British Indian Ocean Territory, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde, Central African Republic, Chad, Christmas Island, Comoros, Congo - Brazzaville, Congo - Kinshasa, Côte d’Ivoire, Croatia, Cuba, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Ethiopia, Fiji, Gabon, Gambia, Ghana, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Indonesia, Iraq, Jamaica, Jordan, Kenya, Kiribati, Laos, Lebanon, Lesotho, Liberia, Libya, Macedonia, Madagascar, Malawi, Malaysia, Mali, Mauritania, Mauritius, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (Burma), Namibia, Nepal, Nicaragua, Niger, Palestinian Territories, Panama, Papua New Guinea, Paraguay, Philippines, Pitcairn Islands, Romania, Rwanda, Samoa, São Tomé & Príncipe, Senegal, Serbia, Seychelles, Sierra Leone, Slovenia, Solomon Islands, Somalia, South Sudan, Sri Lanka, St. Barthélemy, St. Helena, St. Lucia, St. Martin, St. Vincent & Grenadines, Sudan, Suriname, Swaziland, Tanzania, Thailand, Timor-Leste, Togo, Tonga, Tunisia, Tuvalu, Uganda, Vanuatu, Venezuela, Vietnam, Wallis & Futuna, Yemen, Zambia and Zimbabwe.

By Gutu Faasau 03 March 2023, 8:00AM
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