“Fiction is to the grown man what play is to the child”, said Robert Louis Stevenson. With this mission of inspiring young writers in cultivating creativity, critical thinking, and effective communication skills, Vodafone along with Samoa Observer for several years has provided opportunity for the young minds to explore beyond the horizon.

At its core, writing is a form of storytelling. Encouraging young minds to express themselves through words not only helps them articulate their thoughts but also allows them to explore their emotions and ideas. Storytelling is a universal human experience that fosters empathy and understanding. When young writers learn to craft narratives, they learn to see the world through different perspectives, broadening their horizons and developing a deeper sense of compassion. Robert Louis Stevenson is the role model in this exploration.

Inspiring young writers is a noble endeavour that can shape the future of literature and communication. By nurturing their creativity, providing support, and celebrating their unique voices, we empower young minds to express themselves and contribute meaningfully to society.

Stories have a unique ability to tap into the full spectrum of human emotions. Whether it's joy, sorrow, fear, love, or empathy, a well-crafted story can evoke powerful feelings within its audience. By immersing readers or listeners into the lives and experiences of characters, storytelling enables us to connect with the universal aspects of the human condition. This emotional resonance not only makes stories more engaging but also allows us to develop a deeper understanding of ourselves and others.

Through storytelling, we can step into the shoes of people from different cultures, backgrounds, and perspectives. This process of identification with characters can lead to greater empathy and understanding. As we experience the world through the eyes of others, our prejudices and biases are challenged, and we become more open-minded and compassionate individuals. In a world often divided by differences, storytelling has the power to bridge gaps and foster a sense of unity.

Let me take this opportunity to thank Samoa Observer who has consistently over many years supported this endeavor , and Vodafone is there to support for many years to come.

Rana Bose.

Chief Executive Officer, Vodafone Samoa