ASM Global and Loud and Live Partner to Produce Shows Together Beginning at Arie Crown Theater in Chicago on Sunday, Dec. 5, 2021

By Associated Press 26 October 2021, 12:00AM

CHICAGO--(BUSINESS WIRE)--Oct 25, 2021--

Today, ASM Global, the world's leading producer of entertainment experiences, and Loud and Live, a leading entertainment, marketing, media and live events company, announce that the two companies have formed a strategic partnership to produce shows together. Loud and Live has long been promoting shows at ASM Global venues, but the two companies have now formally come together to do even more shows.

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Nelson Albareda, CEO, Loud and Live (Photo: Business Wire)

The first show to be produced under this new partnership will be Ruben Blades' Salswing Tour! and the Robert Delgado Big Band at the Arie Crown Theater in Chicago on Sunday, Dec. 5, 2021.

ASM Global's chief content officer, John Boyle, and Loud and Live’s CEO, Nelson Albareda, commented on the partnership. "ASM Global and Loud and Live are leaders in our respective businesses, and this date in Chicago represents the first of what we know will be many over the years," said Boyle. “ASM Global envisions the partnership with Loud and Live growing to include producing experiences at arenas including the Wintrust Arena in Chicago." Albareda said, "At Loud and Live we are excited to begin a formal partnership with ASM Global and look forward to helping make lasting memories for our audiences and the communities we serve across the world."

About Loud and Live

An entertainment, marketing, media and live events company, Loud and Live performs at the intersection of music, sports, lifestyle and content development. Headquartered in Miami, with a presence across the U.S., Europe and Latin America, Loud and Live is driven by its passion to create engaging experiences for global audiences. Follow Loud and Live:,, and

About ASM Global

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venues.

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CONTACT: Larry Fink

breakwhitelight (for ASM Global)

[email protected]

702-249-8586Loud and Live

Omer Pardillo-Cid

[email protected] and Advertising Loud and Live

Lyda Astrid Bulla, Publicist

[email protected]




Copyright Business Wire 2021.

PUB: 10/25/2021 09:00 AM/DISC: 10/25/2021 09:01 AM

By Associated Press 26 October 2021, 12:00AM
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