Jason Bunge Joins Riot Games as First-ever Chief Marketing Officer
LOS ANGELES--(BUSINESS WIRE)--Oct 22, 2020--
Riot Games, the developer and publisher best known for League of Legends, announced today that Jason Bunge has joined the company as its first Chief Marketing Officer (CMO). He will oversee Riot’s game marketing, product publishing, and global channel strategy teams. Jason brings years of experience in gaming and global product marketing at a time when Riot is making its transformation into a multi-game publisher.
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Jason Bunge, Riot Games' Chief Marketing Officer (Photo: Business Wire)
As CMO, Jason will help carry the torch for publishing excellence across Riot Games’ portfolio of products, designing publishing strategy and driving go-to-market efforts globally. Reporting to Jin Oh, President of Worldwide Publishing, he will help Riot reach new players while serving current ones, expand the publishing discipline, and drive sustainable growth for the business.
“Jason’s proven track record of deploying and sustaining games and his deep understanding of players are exactly the combination we were looking for in a CMO,” said Mr. Oh. “We knew we needed to find someone who connects with players and has demonstrated success in executing innovative campaigns. On behalf of everyone at Riot, we are excited to have Jason join the team as we continue to engage players across all our titles in deeply resonant ways.”
“I'm thrilled to join Riot, a company with an unwavering commitment to players and one of the leaders in gaming and entertainment,” said Mr. Bunge. “Through our growing portfolio of games and immersive storytelling, I’m looking forward to working with all of the passionate and creative Rioters around the world. Together, we’ll deliver truly holistic brand experiences that constantly strive to raise player expectations.”
Jason has worked in marketing for more than 20 years, with a focus on gaming and technology services. Most recently, he served as the SVP of Brand Management and Marketing for Electronic Arts (EA), where he launched new IP, including Apex Legends, and was responsible for EA’s game portfolio of more than 20 global brands across console, PC, mobile, and live services.
About Riot Games
Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, Riot released its debut title, League of Legends, to worldwide acclaim. League has gone on to be the most-played PC game in the world and a key driver of the explosive growth of esports.
As League enters its second decade, Riot continues to evolve the game while delivering new experiences to players with Teamfight Tactics,Legends of Runeterra, VALORANT, League of Legends: Wild Rift, and multiple work-in-progress titles, while exploring the world of Runeterra through multimedia projects across music, comic books, TV, and more.
Founded by Brandon Beck and Marc Merrill and led by CEO Nicolo Laurent, Riot is headquartered in Los Angeles, California, and has 2,500+ Rioters in 20+ offices worldwide.
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CONTACT: Kaitlin Stewart
KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: MARKETING ENTERTAINMENT COMMUNICATIONS TECHNOLOGY MOBILE ENTERTAINMENT SOFTWARE ELECTRONIC GAMES
SOURCE: Riot Games
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PUB: 10/22/2020 09:00 AM/DISC: 10/22/2020 09:01 AM