Outdoor Advertising Market | Insights on the Crisis and the Roadmap to Recovery from COVID-19 Pandemic | Technavio

By Associated Press 18 September 2020, 12:00AM

LONDON--(BUSINESS WIRE)--Sep 18, 2020--

The global outdoor advertising market is expected to register an incremental growth of USD 8.55 billion. However, the market will decelerate at a CAGR of almost 4% during 2020-2024, according to the latest market research analysis by Technavio. The report offers a detailed analysis of the impact of the COVID-19 pandemic on the outdoor advertising market in optimistic, probable, and pessimistic forecast scenarios.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200917005753/en/

Technavio has announced its latest market research report titled Global Outdoor Advertising Market 2020-2024 (Graphic: Business Wire)

Get detailed insights on the COVID-19 pandemic Crisis and Recovery analysis of Outdoor Advertising market.Download free report sample

Amid the COVID-19 Crisis, the Revaluated and Updated Outdoor Advertising Market Report Says:

  • The outdoor advertising market will witness a Neutral and At par impact during the forecast period owing to the extensive rise of COVID-19 pandemic.
  • Due to the extensive spread of the virus across the globe, the Communication Services industry is anticipated to have Positive and Direct impact
  • Furthermore, as per Technavio’s pandemic-focused research highlights, the market demand will show Superior growth due to the increase in infections and reduced economic activity.

Click here to learn about the report’s detailed analysis and insights on how you can leverage them to grow your business.

Outdoor Advertising Market Segmentation and Competitive Analysis

Outdoor advertising market is segmented by type (billboards, shelters, transit displays, and street furniture), platform (physical outdoor advertising and digital outdoor advertising), and geography (APAC, Europe, MEA, North America, and South America). Use of LED mobile billboards has been an instrumental factor in influencing the growth of outdoor advertising market. Other market drivers include growing ads through vehicle wrapping and increased benefits of outdoor ads over traditional ads.

The market is fragmented. The report analyzes the market’s competitive landscape and offers information on several market vendors, including APG, SGA SA, Burkhart Advertising Inc., Clear Channel Outdoor Holdings Inc., Daktronics Inc., DDI Media, Fairway Outdoor Advertising, JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc., and Ströer SE & Co. KGaA. Moreover, Technavio offers custom research analysis on the crucial pointers to highlight the impact of COVID-19 on the market across the supply chain.

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Reasons to Buy the Report:

  • Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
  • The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers.
  • The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

Have Any Special Requirements OR Want to Customize This Report According to Your Needs? Speak to Our Analyst and Get $1000 Worth of FREE Customization at the Time of Purchase

Methodology

Information Sources:

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

Data Analysis:

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

Report Writing:

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200917005753/en/

CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200

Email:[email protected]

Website:www.technavio.com/

KEYWORD:

INDUSTRY KEYWORD: ADVERTISING COMMUNICATIONS

SOURCE: Technavio Research

Copyright Business Wire 2020.

PUB: 09/18/2020 01:30 AM/DISC: 09/18/2020 01:30 AM

http://www.businesswire.com/news/home/20200917005753/en

By Associated Press 18 September 2020, 12:00AM
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