Global Geofencing Market 2019-2023 | Evolving Opportunities With Apple Inc. and Esri | Technavio

LONDON--(BUSINESS WIRE)--Nov 13, 2019--

The global geofencing market is poised to grow by USD 1.48 billion during 2019-2023, progressing at a CAGR of over 26% during the forecast period. Request Free Sample Pages

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191113005645/en/

Technavio has announced its latest market research report titled global geofencing market 2019-2023. (Graphic: Business Wire)

Read the 112-page research report with TOC on "Geofencing Market Analysis Report by product (fixed and mobile), by geography (North America, Europe, APAC, MEA, and South America), and Segment Forecasts, 2019 - 2023."

The market is driven by the increase in location-based marketing. In addition, the increased use of analytics is anticipated to further boost the growth of the geofencing market.

Geofencing advertising and marketing solutions are used by various enterprises and business organizations for location-based marketing. It is also known as proximity marketing and is emerging as a critical strategy for marketers. With the help of location-based marketing, marketers are connecting with consumers through the location of their mobile devices. This helps improve consumer engagement and build brand equity to strengthen customer loyalty and enhance customer service. Also, with the help of proximity marketing, retailers are delivering just-in-time communication to the target audience, using advanced technologies such as RFID, beacon, and Wi-Fi. Thus, with such advantages, the global geofencing market is expected to witness a positive outlook over the forecast period.

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Major Five Geofencing Market Companies:

Apple Inc.

Apple Inc. owns and operates businesses in the Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The company offers region monitoring and iBeacon location-based services.

Esri

Esri operates its business under products and services segment. The company offers ArcGIS, a platform for designing and managing geofencing solutions. In January 2019, the company re-launched ArcGIS For Developers with an enhanced mapping experience that is more accessible and affordable.

Localytics

Localytics has business operations under solutions segment. The company offers Places, a mobile geofencing solution. In June 2018, the company launched new Campaign Builder, to help marketers deliver a unique experience to their mobile users and build strong connection between mobile and digital by factoring in user behavior across channels.

Simpli.fi

Simpli.fi operates its business under products and services segment. The company offers location-based mobile advertising technology based on specific geographic shapes. Moreover, the company also offers location-based mobile advertising technology based on specific geographic shapes.

Thumbvista

Thumbvista offers mobile geofencing solutions. Moreover, the company also offers mobile marketing services and mobile advertising solutions such as location-based advertising and geofencing technology.

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Geofencing Product Outlook (Revenue, USD Million, 2019 - 2023)

  • Fixed
  • Mobile

Geofencing Regional Outlook (Revenue, USD Million, 2019 - 2023)

  • APAC
  • Europe
  • MEA
  • North America
  • South America

Technavio’s sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more.Request a free sample report

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at [email protected].

View source version on businesswire.com:https://www.businesswire.com/news/home/20191113005645/en/

CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200

www.technavio.com

[email protected]

KEYWORD:

INDUSTRY KEYWORD: SATELLITE MARKETING COMMUNICATIONS MOBILE/WIRELESS TECHNOLOGY

SOURCE: Technavio Research

Copyright Business Wire 2019.

PUB: 11/13/2019 04:00 PM/DISC: 11/13/2019 04:01 PM

http://www.businesswire.com/news/home/20191113005645/en

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