Cool Effect Celebrates Five Years in the Fight Against Climate Change

By Associated Press 04 December 2020, 12:00AM


Cool Effect, a Bay Area based nonprofit focused on supporting projects around the world that reduce carbon emissions, is celebrating its five-year anniversary and a half decade of community-driven action in the fight against climate change. Launched at COP21 in Paris in 2015, the organization’s experience and knowledge of high-quality carbon offset projects predates its official launch by over 20 years.

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Cool Effect's dedicated team, supported by its community of over 500,000 climate-fighting individuals and a group of valued business partners, has helped avoid, sequester or remove nearly 2.5 million tonnes of carbon from entering the atmosphere, but the fight has just begun. Now celebrating its five-year anniversary of community-driven action, Cool Effect remains focused on taking measurable action in a transparent, meaningful way. (Photo: Business Wire)

Cool Effect has a mission to address the urgent climate crisis by encouraging individuals and businesses to understand and take responsibility for their emissions that cause global warming. A recent survey conducted by OnePoll on behalf of Cool Effect revealed that a majority of respondents believe climate change is currently the biggest threat to mankind. However, that same survey revealed that tangible action is lacking -- while nearly 88% feel they are knowledgeable about actions to fight climate change, the majority of respondents don’t know what their personal carbon footprint is and believe their personal emissions don’t have an impact on the problem.

“Extensive research has proven that humans cause climate change and our mission remains focused on providing opportunities to take measurable action in a transparent, meaningful way,” said Dee Lawrence, co-founder of Cool Effect. “To-date, we’re proud to have helped avoid, sequester or remove nearly 2.5 million tonnes of carbon from entering the atmosphere, but we are just getting started. With more education and options, individuals, businesses and organizations are stepping up.”

In recent years, consumers and employees have begun to put pressure on businesses to take responsibility for their impact on the planet. The OnePoll survey also revealed that nearly half of respondents believe that large corporations have a responsibility to reduce carbon emissions. The majority of respondents report they would go out of their way to purchase products from, or switch careers to work for a more sustainable company. This has sparked continued support from a variety of businesses.

“When we started on this journey five years ago, we were a passionate team eager to make a difference by offering a measurable way to fight the climate crisis. Our goal was to build trust in the carbon market and show individuals that every tonne matters. Businesses took notice,” said Jodi Manning, Vice President of Marketing and Partnerships at Cool Effect. “Now organizations of all sizes are stepping up. Employees and consumers are asking them to. We work with a variety of partners no matter where they are in their path to sustainability—whether they’re just getting started or leaning into long-term commitments.”

Cool Effect has forged partnerships with hundreds of businesses such as MLB, American Airlines, Crunchbase, Salesforce and Twitter, and has helped over 500,000 people understand their personal carbon emissions. Cool Effect provides ways to help reduce emissions, and support communities in need across the globe through high-quality carbon mitigation projects. But the work has just begun. In a recent survey of existing clients, over 65% say climate is a top priority for 2021 and 1 in 3 report that their journey is just getting started. Cool Effect is committed to the fight for years to come.

To learn more about Cool Effect or take action in the fight against climate change by supporting high-quality carbon reducing projects across the globe, visit

About Cool Effect TM

Cool Effect is a San Francisco Bay Area 501(c)3 nonprofit dedicated to reducing carbon emissions around the world by allowing individuals, businesses, organizations and universities to create a tangible impact on climate change by funding the highest quality carbon reduction projects that are verifiably and measurably reducing global warming emissions. The organization was founded by Dee and Richard Lawrence on their passionate belief that support of carbon offset projects will create a cumulative effect that will reduce and prevent carbon pollution. Like the Butterfly Effect, The Ripple Effect, and others, a single action can have global impact. To learn more, please visit or follow Cool Effect on Facebook, Instagram, LinkedIn and Twitter.

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CONTACT: Demonstrate PR on behalf of Cool Effect

Jenn Eiskamp

[email protected]




SOURCE: Cool Effect

Copyright Business Wire 2020.

PUB: 12/03/2020 12:00 PM/DISC: 12/03/2020 12:01 PM

By Associated Press 04 December 2020, 12:00AM

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