LONDON--(BUSINESS WIRE)--Mar 17, 2020--

Technavio has been monitoring the over the top (OTT) market and it is poised to grow by USD 88.85 bn during 2020-2024, progressing at a CAGR of almost 14% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. Request a free sample report

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Technavio has announced its latest market research report titled Global Over the Top (OTT) Market 2020-2024 (Graphic: Business Wire)

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Spotify Technology SA and The Walt Disney Co. are some of the major market participants. Although the growing preference for cloud streaming services will offer immense growth opportunities, growing threat of cyberattacks will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The growing preference for cloud streaming services has been instrumental in driving the growth of the market. However, growing threat of cyberattacks might hamper market growth.

Over the top (OTT) market 2020-2024: Segmentation

over the top (OTT) market is segmented as below:

Content type

• Video
• Text and Images
• VoIP
• Music Streaming

Screen type

• Mobile Devices
• Desktop/laptops
• TVs

Geographic segmentation

• APAC
• Europe
• MEA
• North America
• South America

To learn more about the global trends impacting the future of market research, download a free sample: https://www.technavio.com/talk-to-us?report=IRTNTR41626

Over the top (OTT) market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. Our over the top (OTT) market report covers the following areas:

• Over the top (OTT) market size
• Over the top (OTT) market trends
• Over the top (OTT) market industry analysis

This study identifies growing adoption of target advertisement-based streaming apps as one of the prime reasons driving the over the top (OTT) market growth during the next few years.

Over the top (OTT) market 2020-2024: Vendor Analysis

We provide a detailed analysis of around 25 vendors operating in the over the top (OTT) market, including some of the vendors such as Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Spotify Technology SA and The Walt Disney Co. Backed with competitive intelligence and benchmarking, our research reports on the over the top (OTT) market are designed to provide entry support, customer profile and M&As as well as go-to-market strategy support.

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Over the top (OTT) market 2020-2024: Key Highlights

• CAGR of the market during the forecast period 2020-2024
• Detailed information on factors that will assist over the top (OTT) market growth during the next five years
• Estimation of the over the top (OTT) market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the over the top (OTT) market
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of over the top (OTT) market vendors

Table of Content

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

• 2.1 Preface
• 2.2 Preface
• 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

• Market ecosystem
• Market characteristics
• Market segmentation analysis

PART 04: MARKET SIZING

• Market definition
• Market sizing 2018
• Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

PART 06: MARKET SEGMENTATION BY CONTENT TYPE

• Market segmentation by content type
• Comparison by content type
• Video - Market size and forecast 2018-2023
• Text and images - Market size and forecast 2018-2023
• VoIP - Market size and forecast 2018-2023
• Music streaming - Market size and forecast 2018-2023
• Market opportunity by content type
• PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

• Geographic segmentation
• Geographic comparison
• North America - Market size and forecast 2018-2023
• Europe - Market size and forecast 2018-2023
• APAC - Market size and forecast 2018-2023
• South America - Market size and forecast 2018-2023
• MEA - Market size and forecast 2018-2023
• Key leading countries
• Market opportunity

PART 09: MARKET SEGMENTATION BY SCREEN TYPE

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

• Market drivers
• Market challenges

PART 12: MARKET TRENDS

• Rising popularity of direct carrier billing in OTT market
• Growing number of partnerships and acquisitions
• Implementation of AI by OTT service providers

PART 13: VENDOR LANDSCAPE

• Overview
• Landscape disruption

PART 14: VENDOR ANALYSIS

• Vendors covered
• Vendor classification
• Market positioning of vendors
• Alphabet Inc.
• Amazon.com Inc.
• Microsoft Corp.
• Netflix Inc.
• The Walt Disney Co.

PART 15: APPENDIX

• Research methodology
• List of abbreviations
• Definition of market positioning of vendors

PART 16: EXPLORE TECHNAVIO

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200317005618/en/

CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

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UK: +44 203 893 3200

Email: [email protected]

Website: www.technavio.com/ 

KEYWORD:

INDUSTRY KEYWORD: TV AND RADIO ENTERTAINMENT FILM & MOTION PICTURES

SOURCE: Technavio Research

Copyright Business Wire 2020.

PUB: 03/17/2020 07:00 PM/DISC: 03/17/2020 07:00 PM

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