Quantzig Explains the ABCs of Evaluating Social Network Analytics Initiatives in Its Recent Article
LONDON--(BUSINESS WIRE)--Mar 14, 2020--
Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its recent article that offers insights into how businesses can gauge the success of their social media analytics initiatives.
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ABCs of Evaluating Your Social Network Analytics Initiatives (Graphic: Business Wire)
The article also offers comprehensive insights on:
- The key questions to be answered to gauge the success of your social network analytics initiatives
- The growing importance of social media from a business perspective
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As businesses across the globe try improving outcomes using online channels, social media comes under increasing scrutiny as a platform that can be used to improve business outcomes. As such, social media analytics has experienced widespread adoption by small and medium-sized firms. However, the growing data volumes have made it challenging for businesses to analyze and store data from various platforms. And to address this issue, sophisticated algorithms and social network data analytics tools have been developed and the computational power of data management systems has been doubled. In the wake of such advancements, it's crucial to note that the convergence of these trends has not only fueled technological advancements but has paved the way for businesses to make the most of social media reporting and insight generation capabilities.
As the use of social platforms gains importance across industries, it's crucial to capture and analyze data from such platforms. Through our social media analytics solutions, we offer our clients the opportunity to listen, monitor, and look in-depth at social conversations to make better-informed decisions. Speak to our analytics experts to get started!
According to Quantzig’s social network data analytics experts,“The scope and volume of data from social platforms may seem too large and complex initially. But, with the right tools, it can provide key insights and inform crucial business decisions that drive outcomes.”
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Evaluate the success of your social network analytics initiatives by finding answers to the following questions:
1: Are your social media objectives tied to the business goals you wish to achieve?
2: What social media metrics determine success?
3: Are you well-prepared to measure the success of your social media platforms?
4: Did the insights obtained from social network analytics campaigns help drive outcomes?
Read the complete article to gain detailed insights on how we can help you find answers to these questions:https://bit.ly/38O2JUs
Quantzig’s Social Media Analytics Solutions Cover
- Sentiment Analysis
- Topic Modeling
- User Reviews and Rating Analysis
- Opinion Mining
- Text Mining
- Word Cloud
- Offer Recommendations
- Influencer Analysis
- Lead Mining
The growing popularity of social media analytics across industries has made it a crucial for businesses to analyze data generated by social platforms. To help them do so, we’ve developed a comprehensive portfolio of social media analytics solutions that are designed to help companies improve their business operations using accurate data-driven insights.
Discover more about your customers, the languages they speak, and the demographics they belong to with the help of advanced social media analytics dashboards. Get in touch to gain limited period complimentary access to our analytics platforms.
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal
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