Humble milestone for Noni Loa and Wilex Samoa
Wilex Samoa's Noni Loa has taken an extra step to ensure customers are able to down the drink easier by adding blended fruits to the the mixture.
Nonu juice has never been easier to drink with four different flavours now available: Soursop, Honey, Mango and Pineapple.
The 100 per cent nonu juice is still available also.
Noni Loa comes in a 30mls pouch filling following the company's discovery that the world market for bulk fruit nonu juice has dropped as demand for nonu juice in retail packs have increased.
Owner, Tagaloa Eddie Wilson, stressed that there is so much pride in promoting the new development of product knowing that 85 per cent of their suppliers are women and children.
"The launch of the Noni Loa- tropical fruit blends is a historic event- and a humble milestone for Wilex Samoa and its Samoan farmers," Operations Manager, Nathan Wilson, said.
"The product is packed for convenience for consumers to take daily doses with ease of taste aided by the various tropical fruits used to blend the noni juice.
"The Noni Juice is produced using the latest technology in wine making- a first of its kind in the world."
According to Tagaloa, about 5000 families around Upolu have signed up to be suppliers of the fruit. On average, the company collects up to 500 kilos - sometimes 700 kilos - of nonu from one family.
Current markets for Noni Loa include Fiji, Korea, Hawaii and the United States of America. The product is not yet available locally.
"The Noni Loa launch is dedicated to the Nonu farmers, women and children of Samoa, who partner with Wilex Samoa to grow, harvest and sell their matured nonu fruits to Wilex Samoa," said Tagaloa.
Tagaloa also testified to the health benefits of the nonu juice saying it is a great energy booster during long days at work or a long week as well as the ultimate benefit of lowering his cholesterol over the years.
All it takes is a shot of Noni Loa juice every morning to start the day, he said.