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Drop the Scissors and Grab Your Smartphone: Box Tops for Education Goes Digital

MINNEAPOLIS--(BUSINESS WIRE)--Jul 24, 2019--

After 23 years of clipping Box Tops, people across America can now ditch the scissors for their smartphones, earning cash for schools with the simple push of a button. Since Box Tops for Education launched in 1996, 70,000 schools have earned more than $913 million, and now the program is saying goodbye to old-school clipping and going digital with a new and improved mobile app. And to celebrate the big news, schools across America will have a chance to win one of five $20,000 makeovers.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190724005155/en/

(Graphic: Business Wire)

Beginning this summer, supporters will earn Box Tops by digitally scanning receipts, earning ten cents per participating product purchased. When the receipt is scanned, the funds will be automatically added to a the running total for the selected school. Supporters will also be able to track their personal contributions to their school. The new feature makes it easier than ever to see in real time how users are making an impact for their schools and helping them get cash for much-needed supplies, field trips, playground equipment and more.

“Box Tops for Education has made a significant impact in school fundraising over the last 23 years, and we’re evolving the ways schools can earn cash,” said Erin Anderson, manager, Box Tops for Education. “Modernizing Box Tops to fit the needs of today’s families brings the next generation of supporters and brands into the program, so we can stay true to our mission: to help schools get what they need.”

How It Works

As soon as Box Tops supporters download the free app – available via iTunes App Store and Google Play – they simply select the school they would like to support. Then, users scan their store receipt, which automatically identifies all participating Box Tops products and bonus offers, and instantly adds cash to their school’s earnings online.

Receipts must be scanned within 14 days of purchase. The earnings from each qualifying purchase are visible in the school’s and individual user’s accounts, making it easy to track how much cash supporters have raised for their school.

All participating products will feature a Box Tops for Education label on the packaging. Traditional Box Tops clips will remain on some product packaging during the transition and will be accepted when validly submitted by a school coordinator until they expire. Better yet: most participating brands are allowing supporters to “double dip” by clipping unexpired traditional Box Tops clips to send to school AND scanning their receipt in the new mobile app.

Participants who scan a receipt containing at least one participating product between July 15 and November 15, 2019 will be eligible for the chance to win one of five $20,000 makeovers for their school. One entry will be earned for each participating product purchased. For more information about the sweepstakes visit www.btfe.com/makeover.

Visit www.BoxTops4Education.com to learn more and see a full list of participating products.

About Box Tops for Education
America's K-8 schools have earned $913 million through the Box Tops for Education ® program since it was founded by General Mills in 1996. More than 70,000 schools use that cash to purchase items such as computers, library books, art supplies, playground equipment and more. Schools can earn up to $20,000 per year by clipping Box Tops on hundreds of participating products. To learn more visit  www.boxtops4education.com.

About General Mills
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2019 net sales of U.S. $16.9 billion. In addition, General Mills’ share of non-consolidated joint venture net sales totaled U.S. $1.0 billion.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190724005155/en/

CONTACT: Media Contact:

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KEYWORD: MINNESOTA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: TEENS PARENTING PACKAGING CHILDREN MANUFACTURING MOBILE/WIRELESS OTHER PHILANTHROPY SOFTWARE SUPERMARKET TECHNOLOGY PRIMARY/SECONDARY FOOD/BEVERAGE EDUCATION OTHER CONSUMER FUND RAISING RETAIL FAMILY PHILANTHROPY CONSUMER

SOURCE: General Mills

Copyright Business Wire 2019.

PUB: 07/24/2019 09:10 AM/DISC: 07/24/2019 09:10 AM

http://www.businesswire.com/news/home/20190724005155/en

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