New Zealand, the major funding partner behind Apia’s waterfront development, is proud to help build Samoa's burgeoning tourism industry.

Speaking on behalf of the New Zealand High Commission, First Secretary for Development, Taua Pati Gagau, said New Zealand is eager to support an industry that is considered key to Samoa’s economy.

“I think already Samoa is doing a lot by itself, but they just need help in terms of technical assistance, experts from New Zealand and other places to help them improve the sector and build capacity,” Taua said.

“Our collective investment is helping bring Samoa closer to achieve its tourism development goals, and New Zealand is proud to support Samoa in realising its vision for Apia to be an attractive destination connecting people to unique places and Samoan experiences.”

New Zealand is supporting not only the Apia Waterfront Development Project but also the tourism industry generally.

The New Zealand Aid Programme Strategic Plan 2015-2019 outlines how the nation plans to “increase economic benefits from tourism in the Pacific by: [growing] demand for tourism by improving infrastructure and investing in destination marketing and product development, [and increasing] local value from tourism by strengthening skills and capability and linking local businesses and communities with tourism markets.”

“Samoa needs investors to help beautify the waterfront and New Zealand is doing its part here as well as identifying other areas Samoa wants New Zealand’s help in,” Taua said.

“It’s just one way New Zealand can help.”