Football girls drive #ENDviolence campaign

11 August 2017, 12:00AM

The 2017 OFC U-16 Women’s Championship in Samoa is not only showcasing the best young female footballers in the region, it will also provide a crucial platform for an awareness campaign focused on ending violence towards women and children.

The #ENDviolence campaign focuses on changing perceptions towards women and violence in the Pacific region.

In collaboration with U.N.I.C.E.F, Oceania Football Confederation has called on football role models from the Pacific to join ambassadors from across the world in the #ENDviolence campaign.

The aims of the campaign are to develop respect, understanding and tolerance among girls and boys, women and men and the community as a whole, with the overall goal of reducing risk factors associated with gender-based violence in the Pacific.

Using the 2017 OFC U-16 Women’s Championship, the campaign will look to engage both a community and sport based audience, creating a unique platform through which to disseminate critical information on #ENDviolence.

Studies indicate that the physical, emotional and monetary costs of abuse are massive. Within the Pacific region, around 80 percent of children have experienced some form of direct violence or abuse.

Evidence shows that 57 percent of women in the South Pacific have been violently harmed by their partner, and that a girl who witnesses the abuse of her mother is more likely to become a victim of violence herself when she grows up.

Over 50 percent of children aged 13-15 years reports being bullied, with 30 percent reporting an attempt to commit suicide in the past 12 months.

According to a recent U.N.I.C.E.F report, “Violence against women is widely condemned as a fundamental violation of human rights and is recognized as a significant public health problem, causing enormous social harm and costs to national economies.”

In addition to affecting women, violence also has a detrimental impact on children. Globally violence against children costs up to US$7 trillion. At this cost, violence against women and children can significantly impede a nation’s efforts, crippling key members of society.

In an area of the world were access to information is restricted by poor internet, television and radio penetration, the #ENDviolence campaign seeks to create awareness, create sporting champions who will speak up against violence and support broader community awareness on violence towards women and children throughout the region.

In addition to the awareness publicized during the tournament, an official launch of the campaign was held Wednesday night at the Taumeasina Island Resort. 

More than 250 people attended the launch, including the players and officials of the tournament. The official keynote speech was delivered by U,N,I,C,E,F representative Tupe Aumua-Esera and closed by F.F.S President Laupama Solomona.

The 2017 OFC U-16 Women’s Championship resumes play on Friday 11th August with Cook Islands taking on Fiji and Tonga playing American Samoa. Samoa plays New Zealand on Saturday along with Tahiti and New Caledonia.

11 August 2017, 12:00AM

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