Fiji’s largest hotel chain refreshes brand
Tanoa Hotel Group, Fiji’s largest hotel chain and one of the Pacific Islands’ fastest growing hotel brands, has unveiled its refreshed brand to the market.
This coincides with the upcoming opening of its new 4 star Tanoa International Dateline Hotel in Nuku’Alofa, Tonga.
Tanoa is a major hospitality player in the Pacific with 10 hotels in Fiji, Samoa, New Zealand and soon, Tonga.
This makeover for Tanoa Hotels, which was founded over 50 years ago, is designed to bring the brand in line with their growing portfolio and position in the market. Managing Director, Rohit Reddy says,
“Our new International Dateline Hotel in Tonga presented us with a chance to review where we have been and where we are going, and to align our brand with our core values and point of difference in the marketplace. It’s exciting times ahead for Tanoa Hotels and our refreshed brand has brought us up to date in the modern tourism landscape”.
The new look is still recognisably Tanoa with a clear, strong and confident focus on the Tanoa bowl – a significant icon in pacific culture.
“The Tanoa represents a coming together of people reflected in the ethos of the Tanoa Group. The new brand reflects our professional, friendly, personable and uncomplicated offer – we make it easy. We’re flexible and make your visit easy - whether for a holiday, stopover, business, wedding or conference”, says Mr Reddy.
The refreshed brand is designed with the flexibility to brand Tanoa Hotel Group’s distinct properties across different media, which is especially important in the digital age. The majority of hotel and travel bookings are made online, and presenting a consistent brand across all touch points will allow a rich and confidence-inspiring Tanoa Hotel Group user experience.
The new refreshed logo and colour palette will roll out across all hotels and marketing resources including signage, staff uniforms, hotel collateral, websites, social media and advertising over the next few months. This moves Tanoa Hotel Group forward, ensuring a bright future where guests have easy and enjoyable travel experiences.
Mr. YP Reddy (CF, OBE) established the Tanoa Hotel Group in Fiji in 1965. Today Tanoa has 6 hotels in Fiji, 3 in New Zealand, 1 in Samoa and shortly 1 in Tonga, employing over 1000 staff. Tanoa Hotels are part of Reddy Group, a successful, entrepreneurial privately held family business with a diverse global portfolio.