Samoa’s Koko Loa chocolates gets kiwi taste buds excited

Koko Loa Chocolates have been gaining steady popularity among Samoan households and tourists, since launching in November of 2016. 

Last month, Wilex Samoa, the manufacturer and family business name behind the popular chocolates, were invited by Pacific Trade Invest, New Zealand (P.T.I-NZ) to participate in the Auckland Food Show. 

An exhibition of exciting new delicacies, foods and beverages showcased by new and established companies in the food industry, from all over New Zealand and other parts of the world, including the Pacific. 

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Nine selected companies from the Pacific were invited by P.T.I-NZ to showcase various foods, snack products and beverages, including Samoa’s very own chocolates: Koko Loa.

Wilex’s representative, Grace Wilson-Fatilua, said that the experience was a definite success.

“Many New Zealanders were unaware of the history of cacao as a main agricultural crop in Samoa, and thus surprised by the new and growing industry of chocolate making in Samoa, pioneered by Wilex,” she said.

Feedback on the chocolate samples provided during the show was also positive. These including one of the best tasting chocolates in the pavilion, to which Grace would explain the uniqueness of the Samoan cacao to distinguish the distinct taste of single origin chocolate, grown and made in Samoa.

The main focus and expectation for showcasing the Koko Loa products at this event was to increase exposure of the Samoan chocolates and develop a link to the New Zealand market.

Koko Loa products include Single Origin chocolates: 72% Dark Chocolate, Coconut in Milk Chocolate and Fruit & Nut in Milk Chocolate.

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