Duco learn lessons as they look to the future

By Maddison Clarey ,

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ONE OF THE MOMENTS: The Buttabean and Batman fight was one of the highlights of the Rumble in Paradise.

ONE OF THE MOMENTS: The Buttabean and Batman fight was one of the highlights of the Rumble in Paradise.

The company behind Rumble in Paradise has hailed the event in Samoa last week a huge success.

And the Director of Duco Events, David Higgins, has not ruled out more events in Samoa in the future – although the lessons from last week should make them better.

“The promotion was a worthwhile exercise as it brought many non financial benefits,” he said.

“Financially it did not make a big loss.”

Declining to say how much the loss was, Mr. Higgins reiterated that bringing the event to Samoa was never about money.

“It was a huge pleasure for myself and my team to do business in Samoa which we found to be a beautiful, friendly and safe country which everyone in the world should visit at least once,” he said.

The event, Mr. Higgins said, came with some challenges as well.

And while Duco is committed to bringing more events like this to Samoa, the Rumble in Paradise gave them a lot to think about.

“Gaining substantial local Samoan sponsorship support is the key to bringing future events to Samoa and provided that sponsorship support is in place, then anything is possible,” said Mr. Higgins.

Anyone who attended the fight last Saturday night will remember the sweltering heat inside the packed Faleata Sports Complex, and this is something Duco will have to consider.

Mr. Higgins noted that this time of year wasn’t the best climate to stage the fight and they will take that into consideration next time.

“In the future, I think we would like to stage the fight in the dry months and at a larger venue so more fans can attend,” he said.

Having said that. Mr. Higgins said they achieved their objective to promote Samoa as a tourism destination, with world famous boxing commentator, Colonel Bob Sheridan, doing his best to convey the beauty of Samoa to Joseph Parker fans all over the world.

“Not only did we deliver Samoa four hours of live TV coverage and thousands of 30 second TV adverts promoting the fight in New Zealand, but we also secured live broadcast in the Australian market,” Mr. Higgins told the Samoa Observer.

All in all, the fight was a successful event for all involved.

The Duco team may have gone home with their pockets slightly lighter, but for the team, their first venture into the Samoan sports event field was a real knockout. 

And it will not be the last.

© Samoa Observer 2016

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