Business Systems Limited (B.S.L) tackled the back to school last minute rush with an Open Day yesterday.
The concept was simply to take the shop, products and displays outside for the convenience of their customers.
And the initiative worked. It attracted a lot of people and traffic because it was impossible for traffic to miss.
Customers appreciated the concept as some just wanted to buy on the go and out in the open instead of going into the store.
The other two attractions were the food stalls as well as the discussions and application forms for B.S.L’s Ambassadors Programme. The programme sees the company provide $20,000 cash scholarship for 10 students for 2016.
“We came to buy and enjoy the free giveaways and discounts that B.S.L is offering,” one customer said. “We were also very interested in their B.S.L Ambassadors Programme as we see it as a great assistance to our children’s education.”
Some of the customers were particularly interested in B.S.L’s Nobesity Programme.
“Today’s turnout was beyond expectations and we sincerely thank our customers for utilising this initiative,” said Senior Marketing and I.T. Manager, Arnold Meredith.
“After all, all the promotions and initiatives that we put in place are merely for our customers - nothing more, nothing less.”
The B.S.L All Year Round Back to School campaign is still running until 19 February.
The company will close this campaign with a draw to give back to their customers some great B.S.L prizes like PCs, laptops, hard drives, stereos and many more!
The B.S.L Ambassadors Programme, B.S.L Schools Projects and B.S.L Healthy Living will run all throughout the year.