Fashion giants join forces for Christmas collection

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SALAMASINA COLLECTION: Model Leilana Meredith wears the Petra two piece from the Salamasina Collection which will be available in-store early December. Photo: Supplied.

SALAMASINA COLLECTION: Model Leilana Meredith wears the Petra two piece from the Salamasina Collection which will be available in-store early December. Photo: Supplied.

In an ever changing and dynamic retail environment, two of Samoa’s high profile and longstanding family businesses, MENA and Eveni - Koko Pacific, have joined forces to give their customers the best Christmas experience.  

MENA and Eveni are getting together to launch their new collections in time for Christmas.

The launch is scheduled in the next few weeks.

Both Samoan brands have made successful transitions across to New Zealand with local marketing, retail and distribution channels in Auckland. 

A key part of their sales strategy has been a strong focus on the e-commerce market. 

MENA’s growing online channel has seen the business consolidate their retail and online operation to new premises in Grey Lynn, Auckland. 

Likewise, Eveni - Koko Pacific has gained significant reach with their prominent social media campaigns. 

Both labels have a following of over 100K on their respective Facebook pages. 

Although MENA and Eveni - Koko Pacific target slightly different sectors of the market, the team at MENA are optimistic of the benefits to both brands in this collaboration. 

Jackie Loheni says that their MENA brand has always looked to innovate in what is always a challenging retail environment.   

“A key driver for us is deciding who to partner with is making sure that the business is sustainable and that we are aligned in our values, we are very excited to launch our Salamasina Collection alongside Eveni - Koko Pacific. Eveni Carruthers has a wonderful story with a rich 88 year business history in Samoa and we’re really proud to be working alongside them.”

© Samoa Observer 2016

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