Beach Road and Apia in general was a town of pink on Thursday morning.
It was where hundreds of people gathered for the Pinktober march, dedicated to raise awareness about the importance of early detection to prevent cancer, in particular breast cancer.
The march was the latest activity of Pinktober Month being organised by the Samoa Cancer Society. The campaign is expected to head to Savai’i next week.
The parade included Blue Sky Samoa, the Samoa Old Pupils Association, the Miss Samoa Alumni, the Samoa Housing Corporation, Samoa Cancer Society and her advocates families, friends and relatives of surviving cancer patients.
Acting Prime Minister Papaliitele Niko Lee Hang spoke about the importance of the campaign.
“I will fail in my duties if I do not commend the Samoa Cancer Society, her stakeholders and supporters for this patriotic initiative,” he said.
“And rest assured government is not sitting on its laurels and we hear and appreciate your cries, and concerns.
“For instance your government is looking at a permanent cost effective arrangement for our cancer patients to receive the latest state of the art treatments available in India,” said Papaliitele.
“But the fact remains that too often precious lives are interrupted or cut short by cancer. Breast cancer, according to the Samoa Cancer Society is the most common cancer among Samoan women and is responsible for the majority of deaths every year.”