Bluesky’s commitment to Samoa

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Alex Abraham

Alex Abraham 

Country Manager 

Remarks at Launch of 4G


Bluesky commenced its operation in 2011 with the acquisition of SamoaTel.

Since then Bluesky invested significantly to provide advanced technology equivalent to technology available worldwide into our small island nation of Samoa. As you may all know, to bring these technologies to Samoa, it cost significant amounts of money. 

Thanks to our shareholders both internationally and locally, they continue to believe in us and invested so that the business stays relevant and up to date.    

Let me take you memory lane of our history.

Bluesky commenced its operations commercially on 1st April 2011 and at the time we started with 50 or so base station that had 2G and Edge capabilities.

We also served the businesses & homes with Broadband and Fixedline services through our fiber and terrestrial radio network.Thereafter by the end of 2011, it was time to make a bold step and that’s when we introduced 3G to Samoa. This was huge milestone in a deregulated market and with stiff competition. 

After a successful 3G launch, we continued to invest in technology introducing more base station across Upolu and Savaii and in 2012 we introduced 3.5G technology providing greater speeds and better Internet experience on the mobile.

End of 2012, is when we introduced Moana TV, introducing IPTV technology to serve our customers with content that provides entertainment, news and sports. 

Over the last couple of years, we continued to expand our broadband network and bring closer our customers to our network, achieving to deliver better broadband experience to the business and home users. We can deliver access speeds of over 3Mbits per second to 1Gigabit per second. Our mobile network expansion has almost doubled since 2011, with significant advanced made last year bring dual carrier capability on our 3G network. On average our customer can achieve a minimum of 1Mbps.In the last 12months,we have upgraded our core IP and transport infrastructure which I am proud to say we now have Samoa’s largest 10G IP ring with latest routing capabilities called MPLS. 

Since the SAS cable landed in Samoa in May 2009, this international connectivity has enabled Samoa to benefit through the capacity and quality required to bring us to where we are today.

Bluesky believes in undersea connectivity, and we have taken the opportunity to bring a second cable to Samoa by investing in the Samoa Submarine Cable Company to bring to fruition the Tui Samoa cable, connecting Samoa to Fiji.  This will enable us to deliver internet with little or no restrictions into the future and open endless opportunities. This enables our vision making Samoa a connected island to other communities in the Pacific and beyond.

Through our partnership, Bluesky has been a technology partner with Government in several major national initiatives namely SIDS, South Pacific Games, Commonwealth Youth Games, All Blacks Tour to Samoa, and many others.  

On a final note, through this journey of investment and growth, we have contributed back to our communities through our shareholder UTOS, whereby we have paid over $4.5mil Tala over the last 6 years. 

As you can see, we have never looked back and with the confidence our shareholders have placed on the management and staff we have continued to bring the best for Samoa to ensure our customers. Fa’afetai lava and get ready to Unmask the Future!

© Samoa Observer 2016

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