NEW YORK (AP) — The Latest on Facebook's new digital currency. (all times local):

10:31 a.m.

The head of Facebook's cryptocurrency operation said in a tweet that feedback from customers has been "loud and clear" about keeping social media and financial data separate.

David Marcus said, "We understand we will have to earn your trust."

Facebook is currently under federal investigation over its privacy practices.

The company on Tuesday unveiled plans to create a new digital currency similar to Bitcoin for global use, one that could drive more e-commerce on its services and boost ads on its platforms. Facebook's "Libra" currency is expected to roll out in the next six to 12 months.

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10:00 a.m.

Facebook's plan announced Tuesday to introduce a digital currency comes as the company seeks out new revenue sources, said Wedbush Securities analyst Dan Ives.

Facebook plans to launch the currency, called Libra, in six to 12 months.

"With 2 billion users, Facebook is now looking beyond advertising to find other ways to monetize its massive ecosystem," he said. But it comes at a tricky time as Facebook is facing increased scrutiny by regulators over data privacy and security concerns.

"It's a bold and strategic movie that has clear risks as well as opportunities tied to it," Ives said. "For now, it really comes down to execution, and how comfortable consumers feel around Facebook and cryptocurrency."

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8:40 a.m.

Facebook is unveiling plans to create a new digital currency similar to Bitcoin for global use, one that could drive more e-commerce on its services and boost ads on its platforms.

The digital currency, called Libra, is scheduled to launch sometime in the next six to 12 months. Facebook is taking the lead on building Libra and its underlying technology; its more than two dozen partners — including PayPal, Uber, Spotify, Visa and Mastercard — will help fund, build and govern the system. Facebook hopes to raise as much as $1 billion from existing and future partners to support the effort.

Creating its own globe-spanning currency — one that could conceivably threaten banks, national currencies and the privacy of users — isn't likely to dampen regulators' interest in the social media giant. Facebook is currently under federal investigation over its privacy practices, and along with other technology giants also faces a new antitrust probe in Congress.

David Marcus, who is heading Facebook's cryptocurrency operation, tweeted on Tuesday that Libra is in part aimed at "the 1.7 billion people who are still unbanked 30 years after the invention of the web."