South Auckland market promotes local business

The recently launched Pasefika Friday Market in South Auckland is boosting the international profile of Samoan produce with local companies potentially gaining a foothold in the Kiwi market. 

The market is a project to help the local South Auckland community and businesses established to rebuild amid the challenges of the global COVID-19 pandemic.

The Pasefika Friday Market (P.F.M) is part of Project Recovery, a Pacific community-led initiative co-ordinated by the ASA Foundation (a South Auckland charity). It seeks to contribute towards addressing some of the social and economic needs for Pacific communities in South Auckland.

The Chairman of the Pacific Leadership Forums, Teleiai Edwin Puni, told the Samoa Observer about the various Samoan companies who were now involved.

“There’s Savai’i Foods & Produce at Salelologa supplying frozen produce to Maketi Samoa that has a stall at the P.F.M. We have a family from Sataua supplying ava,” Teleiai said.

“There’s a community initiative from Fagaloa led by Taumainamoe Aufui Tuimalatu supplying koko Samoa, same with a social enterprise from Falelatai Samatau led by Pa’u Roy Ausage suppling koko Samoa, as well as a community collective from Sanapu led by Tafafunai Aialii Anapu. 

“Fashion houses Samoa Lokostyle and Head-To-Toes have clothes at the P.F.M in partnership with NZ business Beauty Queen by Ester.”

Some 90 per cent of the stalls at the P.F.M were owned by Samoans. The first market was considered as a success with over 2,000 people attending and an average of $500 - $1000 made by each stall holder.

“Local Samoan businesses can register to have a stall at the Pasefika Friday Market. Or to partner with a [New Zealand] stall holder to sell their products or produce. The P.F.M is an opportunity for local businesses to tap into the N.Z. market and buying power of our Samoan people in N.Z.,” he said.

He said opportunities depend on the availability of stalls, some 50 of which have been occupied currently. 

Teleiai said that the Pasefika Friday Market has become a meeting place for Samoans.

He told the Samoa Observer that they will be hosting an event at the market to coincide with the national elections. 

“Samoan leaders in Auckland led by former Samoa [Member of Parliament] Fepuleai Semi Fepuleai are organising a lot and viewing of the [...] live updates from Samoa at the P.F.M, open to the community,” he added.

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