Digicel moves into digital content

Digicel Samoa has declared it is not just a telecommunications company and upped the ante to become a multiplatform digital content provider.

Digicel Samoa Chairman, Pepe Fia'ailetoa Fruean, told a press conference on Tuesday that the company has come a long way since its entry into the Samoa market in 2006.

"In 2006 when we entered the market, a lot of people didn’t have mobile phones, they mainly had old fixed line telephones and mobile phones at that time in 2006 were very expensive," he said.

"Since we’ve been in the market, it’s been challenging and changing and the amount of services over the 14 years has continued to improve.

"We’re not a company that stands still, we’re always looking for ways to improve, not only for ourselves but for our customers. We’ve invested in our network but we still want to get better."

Digicel Samoa customers have elevated their use of their mobile phones to other services beyond calling and texting, added Pepe.

"And so since our customers have gone digital, we have decided to make sure that the way we do business moving forward is about ensuring that we are all in on digital," he said.

"We’ve seen that the business is no longer about calling, it’s no longer about texters, it’s no longer about data or how much data you have.

"We’ve been offering music, we’ve been offering TV through Digi Play, news through Loop, sports, messaging, market places and some new products.”

Pepe said that the digital experience can be powerful for customers, who can harness the full potential of their smartphones through a suite of eight apps.

"By taking this new operation seriously, we need to make a promise to our customers to welcome ourselves into the digital era.

"So we’re stepping out in style, and the first move in our new digital operator in customer relationship is to enable customers to enjoy all of the digital experience, and the data that they had wished for with all new Digicel prime bundles."

Digicel has assured its customers of providing a top LTE and broadband network service, Pepe further reiterated. 

“We have promises for our customers that we will provide them with the best LTE and broadband network experience. 

“We’re giving you 24 hour access to customer care, be transparent with no hidden charges, no tricky terms and conditions and so what you see is what you get."

The move by the telecommunications company into a new digital frontier, as a multiplatform digital content provider, is in line with the vision of the Digicel Group Chairman and Irish businessman Denis O’Brien.

"This is the biggest thing we have done since our launch in Jamaica 19 years ago. Today we're taking a massive step into our future and telling our customers that we will be with them 24 hours or 1440 minutes of each day - that's every minute of every day - and that we will always have an app and a digital experience to delight and engage them,” Mr O'Brien said in a statement.

“That promise of a constant connection in turn makes for a far deeper, more impactful and more resonant relationship with our customers."

Bg pattern light


Subscribe to Samoa Observer Online

Enjoy access to over a thousand articles per month, on any device as well as feature-length investigative articles.

Ready to signup?