All Black and Auckland Blues captain, Sa'u Patrick Tuipulotu, has signed up with the Samoa Tourism Authority (S.T.A.) as a brand ambassador for Samoa.

Sa’u becomes the latest Samoan with star power to join the authority’s brand ambassador programme.

The announcement of the rugby player’s engagement was announced by the S.T.A. in a Facebook post last Friday, as the All Blacks prepare for the much-anticipated second Bledisloe Cup test against Australia on Sunday.

"We are very excited to announce today that Patrick Tuipulotu is joining the Samoa Tourism family as a brand ambassador,” S.T.A. announced.

“Patrick is keen to see his culture reflected in rugby, including the use of the Samoan language which strengthens his connection to his family and lineage. Patrick holds a chiefly title of Sa'u, from the village of Apolima.

“We look forward to working with Patrick to help you discover Fa’a Samoa – The Samoan Way.”

Sa’u currently plays as a lock for three teams: All Blacks, the Blues in Super Rugby and Auckland in the Mitre 10 Cup.

He went to school at the St Peter’s College in Auckland and made his debut for his local side in the 2013 ITM Cup, where he made seven appearances and scored one try.

He also competed for the New Zealand Under-20s at the 2013 IRB Junior World Championship where he made five appearances and scored one try, and was named in a preliminary training squad for the All Blacks in May 2014 to gain selection a month later.

Sa'u has played international rugby since 2014 and is currently the captain for the Blues.