Lottery Market in North America - Post Pandemic Recovery Plan Strategies and Processes | High Penetration of Smartphones and Internet to Boost Market Growth | Technavio

LONDON--(BUSINESS WIRE)--Oct 7, 2020--

The lottery market in North America is expected to grow by USD 25.60 billion during 2020-2024. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. We expect the impact to be significant in the first quarter but gradually lessen in subsequent quarters – with a limited impact on the full-year economic growth.

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Technavio has announced its latest market research report titled Lottery Market in North America 2020-2024 (Graphic: Business Wire)

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Factors such as the declining average selling price of smartphones, rising internet penetration, and rapid developments in communication network infrastructure have increased the adoption of smartphones across the world. Also, smartphones are emerging as major platforms for various businesses. For instance, the mobile platform accounted for USD 61.8 million in 2019. This is leading to a rise in the number of mobile application-based lottery games. Besides, the integration of many mobile-based payment solutions such as M-Pesa, Orange Money, and Airtel Money is easing the payment process in lottery games. These factors are influencing the growth of the lottery market in North America.

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As per Technavio, new launches will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other significant trends and market drivers that will influence market growth over 2020-2024.

Lottery Market in North America: New Launches

Vendors in the market are focusing on adopting organic growth strategies by launching new lottery game tickets and platforms. For instance, in December 2019, Georgia Lottery Corp. launched a new concept draw game called Cash Pop. The game offers players a chance to win cash prizes of up to USD 1,250 five times a day, every day, by matching just one number. Similarly, in January 2020, Florida Lottery launched the new Draw game JACKPOT TRIPLE PLAY with Combo. The game allows players to get a triple chance to win the jackpot, as each ticket has three sets of numbers to match with the winning numbers drawn. Also, players can get an extra chance to win by combining all matches on the ticket by adding Combo for an additional one dollar. The launch of many such lottery games is fueling the growth of the lottery market in North America.

“The advent of government-organized gambling and the legalization of gambling activities such as lottery will further boost market growth during the forecast period”, says a senior analyst at Technavio.

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Lottery Market in North America: Segmentation Analysis

This market research report segments the lottery market in North America by Type (Scratch-off games, Terminal-based games, and Sports lotteries), Geography (US, Canada, and Mexico), and Platform (Traditional and Online).

The scratch-off games segment led the lottery market in North America in 2019, followed by Terminal-based games and Sports lotteries respectively. During the forecast period, the Scratch-off games segment is expected to register the highest incremental growth due to growing digitalization.

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Some of the key topics covered in the report include:

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200

Email:[email protected]



SOURCE: Technavio Research

Copyright Business Wire 2020.

PUB: 10/07/2020 10:45 AM/DISC: 10/07/2020 10:45 AM

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