NEW YORK--(BUSINESS WIRE)--Sep 16, 2020--

B&H is excited to announce the arrival of the new Apple products that were unveiled at Apple’s “Time Flies” event. Via their live blog, Apple debuted the new Watch Series 6, the Watch SE, the next generation of iPad, and a redesigned iPad Air. Let’s check them out.

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New Apple Watches (Photo: Business Wire)

Watch Series 6

It’s hard to believe we’re already up to Series 6 of the Apple Watch. Maybe it’s the subliminal effect of Apple’s “Time Flies” marketing, but it really does feel like only yesterday we were just getting our hands on the first Apple Watch. From its not-so-humble beginning as a cool-but-arguably-superfluous piece of tech to maybe the best smartwatch in the world, the Apple Watch has come a long way in a very short period of time.

So, what’s new with Series 6? Arguably the biggest enhancement of this year’s model is the always-on altimeter and the new blood oxygen sensor. According to Apple, data from the Series 6’s blood oxygen sensor could eventually be used to detect the early signs of “respiratory conditions like influenza and COVID-19.” The technology and understanding of data isn’t there yet, but if Apple is ever able to achieve that level of detection, that’s obviously going to be a huge deal.

To go along with the new blood oxygen sensor, Apple also gave the Series 6 an all-around spec boost. Headlining those upgrades are a new S6 processor, which promises up to 20-percent faster performance, and an improved always-on display that Apple claims is now 2.5 times brighter.

In terms of physical design, the Series 6 doesn’t look a whole lot different than the Series 5. Of course, that’s not a bad thing. The Series 5 Watch was a gorgeous piece of hardware, so no need to mess with a good thing. There are some cool finish options, though, including, for the first time, a Product (RED) version—something many of us have been clamoring after for years.

Watch SE

Along with the Series 6, Apple also introduced the Watch SE. The Watch SE is the successor to the Series 3, albeit with improved specs and many of the same features as the more current models. It even has the same always-on altimeter, gyroscope, and accelerometer as the Series 6.

Apple is marketing the Watch SE as an affordable alternative to the Series 6, but how it got the price down is just as compelling as the lower cost. Instead of just removing the costlier features, Apple focused on making the SE more essential. Basically, it loaded the SE up with everything customers love—big Retina display, robust health features, etc.—and excised the rest. The result appears to be a very good-looking, highly functional smartwatch at an objectively reasonable price point.­

8 th -Gen iPad

After the watches were wrapped, Apple moved onto its tablets, starting with the 8 th -gen iPad. What’s incredible about the iPad is that even though it’s been 10 years (!) since the debut of the original iPad tablet, it’s still as vital as ever thanks to Apple’s continued investment in keeping the line up to spec.

That dedication continues with the 10.2" 8 th -gen iPad, which received some pretty major enhancements, including Apple’s powerful A12 chipset with “Neural Engine” processing. According to Apple, that means the 8 th -gen iPad can reach speeds up to “two times faster than the top-selling Windows laptop.”

Along with being a whole heck of a lot faster, the 8 th -gen iPad leverages the A12 for all kinds of new support and capabilities, including new VR/AR applications, photo editing, Siri performance, and more. Best of all, the starting cost doesn’t change. You get all of this year’s best features at last year’s price.

iPad Air

Saving arguably the best for last, Apple announced the new and improved iPad Air, which showed off a new screen, new design and color options, new features, and much more—including features previously exclusive to the iPad Pro.

This year’s iPad Air has a roughly-half-inch-larger 10.9" Retina display and, compared to the 2019 model, features noticeably smaller. To increase the screen and reduce bezel size, while maintaining roughly the same footprint, Apple moved the fingerprint scanner up top, converting the power button into a full-fledged biometric sensor.

The screen isn’t the only improvement, either. Apple made some major enhancements to the iPad Air’s internals. At the top of that list is “the most advanced chip” Apple has ever made, the A14 Bionic. According to Apple, the six-core A14 will deliver a 40-percent performance boost over last year’s model.

Along with powerful new processor, the iPad Air also received an upgraded camera setup. It now comes with a 12MP rear camera—same as the camera in the iPad Pro—and a front-facing 7MP FaceTime camera. Speaking of the iPad Pro, the new iPad Air now features a USB-C port for faster data transfers and charging.

Along with the new features and hardware, the iPad Air will also support the latest iPad accessories and will run the most current operating system, iPadOS 14.

About B&H Photo Video

As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for 47 years.

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.

When you’re in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200916005584/en/

CONTACT: Henry Posner

B&H Photo Video

212-615-8820

https://www.bhphotovideo.com/

KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: OTHER RETAIL CONSUMER ELECTRONICS TECHNOLOGY SPECIALTY OTHER TECHNOLOGY TELECOMMUNICATIONS PHOTOGRAPHY RETAIL AUDIO/VIDEO MOBILE/WIRELESS HARDWARE

SOURCE: B&H Photo Video

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PUB: 09/16/2020 09:25 AM/DISC: 09/16/2020 09:25 AM

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