Sports Illustrated Secures Biggest Brand -- and Deepest Coverage -- in Fantasy Sports
NEW YORK--(BUSINESS WIRE)--Aug 25, 2020--
Sports Illustrated and the nation’s premier fantasy sports site have formalized their alliance with the full integration of FullTimeFantasy into SI.com/fantasy, and expanded its expert lineup with legendary fantasy football columnist Michael Fabiano, formerly of the NFL Network and CBS.
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Fantasy Sports Legend Michael Fabiano joins the SI.com lineup (Graphic: Business Wire)
In addition, fantasy sports enthusiast Jim Cramer of TheStreet fame and long-time FFT columnist Bill Enright are reuniting for a second season of Bull Market Fantasy, which includes live Q&A and more.
“What makes SI.com/Fantasy unique is that the advice and analysis come from esteemed, proven experts -- literally fantasy world champions. We complement that insight with a platform featuring the most advanced tools in the industry, including customized rankings, our trade analyzer, and a live Sunday morning Q&A before NFL games kick off,” said Ian Ritchie, executive vice president of SI Fantasy and Gambling and co-founder of FTF. Ritchie himself is a former No. 1-ranked Fantasy Player in the world.
In addition to Fabiano and Enright, the expert lineup includes such notables as Frank Taddeo, Dr. Roto and Corey Parson.
“The best players in the world drive our content and help hone the tools that we believe make our offering the deepest and most technologically advanced in the industry,” said Ritchie. “If fantasy players want to win their leagues, SI.com is where they need to be.”
In addition to free information and community, SI.com/Fantasy offers two tiers of paid memberships, providing information, analysis, tools and advice for fantasy sports players: Fantasy PLUS, for fans who want to win their traditional season-long fantasy leagues, and Fantasy PRO for those competing in DFS and sports betting.
SI.com/Fantasy covers all the major sports (NFL, NBA, MLB and NHL), as well as PGA, NASCAR and Mixed Martial Arts.
SI.com/Fantasy is part of SI.com’s comprehensive coverage of the NFL, which includes boots-on-the-ground reporters in NFL cities and SI’s senior NFL reporter Albert Breer.
Sports Illustrated and SI.com are operated by technology and digital media company Maven. The fantasy sports team is part of Maven’s premium coalition of over 300 independent media brands. “Best in class” partners, such as Jim Cramer and TheStreet, History.com, Biography, Yoga Journal, Ski Magazine, Sports Illustrated, Glam, Maxim and top sports journalists around the world operate on Maven’s digital advertising, distribution and publishing platform.
About Sports Illustrated
Sports Illustrated is an award-winning media enterprise and cultural touchstone that captures moments in sports and turns them into history. Offering the most relevant and innovative content in real-time, SI is the authoritative voice of the sports world and the source that connects audiences to athletes and teams across every touchpoint spanning entertainment, editorial, and digital platforms to live events and brand extensions.
Maven (maven.io) is a coalition of Mavens, from individual thought-leaders to world-leading independent publishers, operating on a shared digital publishing, monetization and distribution platform, unified under a single media brand. Sports Illustrated is operated by Maven as part of its coalition. Based in Seattle, Maven is publicly traded under the ticker symbol MVEN.
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PUB: 08/25/2020 06:30 AM/DISC: 08/25/2020 06:30 AM