LONDON--(BUSINESS WIRE)--Jul 20, 2020--

Technavio has been monitoring the outdoor advertising market and it is poised to grow by USD 8.55 billion during 2020-2024. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

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Technavio has announced its latest market research report titled Global Outdoor Advertising Market 2020-2024 (Graphic: Business Wire)

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The market is fragmented, and the degree of fragmentation will decelerate during the forecast period.

Frequently Asked Questions-

1. What are the types of outdoor advertising?

A. Billboards, Shelters, Transit displays, and Street Furniture

2. How big is the industry?

A. The year-over-year growth for 2020 is estimated at 4.41% and the incremental growth of the market is anticipated to be USD 8.55 billion during the forecast period.

3. Based on segmentation by type, which segment represents the highest market share?

A. The billboards segment will account for the highest share.

4. What is the key factor driving the market?

A. The increasing use of LED mobile billboards is one of the key factors driving the market.

5. Who are the top players in the market?

A. APG, SGA SA, Burkhart Advertising Inc., Clear Channel Outdoor Holdings Inc., Daktronics Inc., DDI Media, Fairway Outdoor Advertising, JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc., and Ströer SE & Co. KGaA.

To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

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The increasing use of LED mobile billboards has been instrumental in driving the growth of the market.

Technavio's custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations.

Outdoor Advertising Market 2020-2024: Segmentation

Outdoor Advertising Market is segmented as below:

• Type
  • Billboards
  • Shelters
  • Transit Displays
  • Street Furniture
• Platform
  • Physical Outdoor Advertising
  • Digital Outdoor Advertising
• Geography
  • APAC
  • North America
  • Europe
  • South America
  • MEA

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Outdoor Advertising Market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The outdoor advertising market report covers the following areas:

• Outdoor Advertising Market Size
• Outdoor Advertising Market Trends
• Outdoor Advertising Market Analysis

This study identifies the use of analytics as one of the prime reasons driving the outdoor advertising market growth during the next few years.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.

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Outdoor Advertising Market 2020-2024: Key Highlights

• CAGR of the market during the forecast period 2020-2024
• Detailed information on factors that will assist outdoor advertising market growth during the next five years
• Estimation of the outdoor advertising market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the outdoor advertising market
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of outdoor advertising market vendors

Table of Contents:

Executive Summary

• Market Overview

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2019
• Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Type

• Market segments
• Comparison by Type placement
• Billboards - Market size and forecast 2019-2024
• Shelters - Market size and forecast 2019-2024
• Transit displays - Market size and forecast 2019-2024
• Street furniture - Market size and forecast 2019-2024
• Market opportunity by Type

Market Segmentation by Platform

• Market segments
• Comparison by Platform placement
• Physical outdoor advertising - Market size and forecast 2019-2024
• Digital outdoor advertising - Market size and forecast 2019-2024
• Market opportunity by Platform

Customer Landscape

• Overview

Geographic Landscape

• Geographic segmentation
• Geographic comparison
• APAC - Market size and forecast 2019-2024
• North America - Market size and forecast 2019-2024
• Europe - Market size and forecast 2019-2024
• South America - Market size and forecast 2019-2024
• MEA - Market size and forecast 2019-2024
• Key leading countries
• Market opportunity by geography

Drivers, Challenges, and Trends

• Market drivers
• Volume driver - Demand led growth
• Volume driver - Supply led growth
• Volume driver - External factors
• Volume driver - Demand shift in adjacent markets
• Price driver - Inflation
• Price driver - Shift from lower to higher-priced units
• Market challenges
• Market trends

Vendor Landscape

• Overview
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• APG|SGA SA
• Burkhart Advertising, Inc.
• Clear Channel Outdoor Holdings Inc.
• Daktronics Inc.
• DDI Media
• Fairway Outdoor Advertising
• JCDecaux SA
• Lamar Advertising Co.
• OUTFRONT Media, Inc.
• Ströer SE & Co. KGaA

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200720005528/en/

CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

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UK: +44 203 893 3200

Email:[email protected]

Website:www.technavio.com/

KEYWORD:

INDUSTRY KEYWORD: ADVERTISING COMMUNICATIONS

SOURCE: Technavio Research

Copyright Business Wire 2020.

PUB: 07/20/2020 09:00 PM/DISC: 07/20/2020 09:01 PM

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