De’Longhi America and Braun Household Expand Their Kitchen and Home Comfort Categories

By Associated Press 29 May 2020, 12:00AM


De’Longhi America announced the launch of its 2020 product innovations from award-winning housewares brands De’Longhi and Braun Household.

This press release features multimedia. View the full release here:

Braun MultiQuick 7 (Photo: Business Wire)

During a time when people across the world are cooking more than ever at home and looking for daily comfort, De’Longhi and Braun have expanded their kitchen and home comfort line-ups to deliver more innovative, convenient and powerful products to help consumers navigate the new normal at home.

De’Longhi is introducing new offerings to their kitchen line-up in the air frying category - the De’Longhi Rapid Crisp Digital Air Fryer with 360° view, which features an innovative surround viewing window eliminating the need to disturb the cooking process . It features Duo Heat Technology which cooks and crisps foods up to 20% faster than other leading air fryers by utilizing powerful convection heating above your food and a second, radiant heat element below.

New to the home comfort line-up this year is the De’Longhi 3-in 1 Portable Air Conditioner EX390, which is incredibly efficient, providing up to 30% energy savings, whisper-level sound, and a Cool Surround feature that leverages remote sensing technology to deliver comfort directly to you.

Braun Household is also expanding its portfolio of powerful food prep tools with the new Braun MultiQuick 7 hand blender that is designed to help you make healthy meals for your family and friends. With the revolutionary Easy SmartSpeed technology and 500 watts of power, it opens a whole new world of cooking possibilities.

“This year, our product introductions in home comfort and kitchen allow consumers to curate a more personalized experience in their home,” said Mike Prager, De’Longhi Group NA’s President and CEO. “Our products still offer the functionality consumers have grown accustom to, while offering a new level innovative features and design that will elevate their new routines and experiences.”

With air frying growing even more popular amongst consumers and with the need for healthier cooking at an all-time high, De’Longhi will release two new air fryers this year.

The De’Longhi Rapid Crisp Digital Air Fryerwith 360° view makes it faster, healthier and more convenient to create delicious, air-fried food, using less fat than a deep fryer. Duo Heat technology cooks and crisps up to 20% faster with two heat sources. A five-quart bowl offers maximum cooking capacity and an innovative surround viewing window provides ultimate visibility during the cooking process.

The De’Longhi Rapid Crisp Air Fryer with 360° view will be available in Summer 2020 for a suggested retail price of $199.95 US and $259.95 CAD.

The De’Longhi Rapid Crisp 4qt Air Fryer has a cooking capacity of up to 2.2 pounds​ and includes Duo Heat Technology that cooks with a powerful combination of radiant and convection heat​. It features a Lightweight Pan and Removable Lid for ease of use and cleaning, and a non-stick and anti-scratch bowl. ​

The De’Longhi Rapid Crisp 4Qt Air Fryer ​ will be available in Summer 2020 for a suggested retail price of $149.95 and $199.95 CAD.

Braun is also debuting the latest iteration of its popular MultiQuick Hand Blender this year – the Braun MultiQuick 7. This upgrade to the fan-favorite offers the new Easy SmartSpeed technology and 500 watts of power, to intuitively select the proper speed for any food prep task. The world’s first ACTIVEBlade Technology incorporates a flexible shaft that moves the blade up and down resulting in faster and finer blending. Designed with the patented PowerBell Technology, the stainless-steel blades and unique bell-shaped shaft reduce suction and draw food inward for finer, smoother blending. The SPLASHControl Technology eliminates splashing, making cleanup easy. With the EasyClick Plus system, you can change attachments quickly in one easy motion during prep, which gives you the versatility to blend, chop, whisk, mash, crush, and puree ingredients effortlessly.

The Braun MultiQuick 7 is currently available at a suggested retail price starting at $99.95 US and starting at $119.95 CAD.

De’Longhi has established itself as a leader in the home comfort category and this year’s product innovation further solidifies this position. Pushing the boundaries of efficiency, the new De’Longhi 3-in-1 Portable Air Conditioner, Dehumidifier and Fan is smarter, quieter, and more personalized than ever before. Featuring Cool Surround™ Smart Sensing, the PACEX390 simplifies your comfort by using Bluetooth to allow the machine to monitor your atmosphere and adjust settings automatically. The new ECO Real Feel feature measures temperature and humidity to cool your home. The real feel eliminates uncomfortable mugginess and replaces it with pleasant cool that suits your exact preferences—while saving up to 30% in energy consumption.

The De’Longhi 3-in-1 Portable Air Conditioner PACEX390 is available now for a suggested retail price of $599.95 US.

The new De’Longhi HSX4315ESlim-Style Convection Panel Heater packs 1500W of maximum heating power in a stylish, functional design with easy-to-use digital display panel. Its ECO function automatically adjusts heat and power for the most comfortable and economical warmth, and it comes with a fan system that helps provide faster heat distribution into the room. With a convenient wall-mount option, its design quickly and efficiently heats rooms with comforting warmth, without taking up floor space. For extra peace of mind, a thermal shutoff function prevents overheating and a tip-over switch automatically shuts the heater off and sounds an alarm if knocked over.

The Slim-Style Convection Panel Heater will be available this winter for a suggested retail price of $139.95 US and $179.95 CAD.

To learn more about the full array of kitchen and home comfort products, visit and

De’Longhi Group
The De’Longhi Group is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under three internationally renowned brands; De’Longhi, Kenwood and Braun. The De’Longhi Group is committed to continuing their mission to create exceptional products that improve the lives of the consumer through innovative technologies and unparalleled design.

The De’Longhi brand is based in Treviso Italy and the global leader in espresso and comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the De’Longhi brand. De’Longhi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De´Longhi remains committed to creating innovations that bring convenience and style into every customers’ home; making the everyday better. For more information visit

The Braun Brand
Founded in Frankfurt, Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry innovation, thoughtful design and reliability. The global leaders in hand blenders, Braun developed the first hand blender with Smart Speed technology, a simple and intuitive speed control that offers new possibilities in creative cooking. Building on more than 90 years of design and innovation, the brand remains committed to designing products with superior performance that make life easier, more convenient and enjoyable in the kitchen. The De’Longhi Group acquired the perpetual license of the household division in fall 2012. For more information, visit

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CONTACT: Lanard Ingram

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SOURCE: De’Longhi Group

Copyright Business Wire 2020.

PUB: 05/28/2020 09:00 AM/DISC: 05/28/2020 09:02 AM

By Associated Press 29 May 2020, 12:00AM

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