Apple Updates 13-Inch MacBook Pro with Magic Keyboard, Double the Storage, and Faster Performance
CUPERTINO, Calif.--(BUSINESS WIRE)--May 4, 2020--
Apple® today updated the 13-inch MacBook Pro® with the new Magic Keyboard® for the best typing experience ever on a Mac® notebook and doubled the storage across all standard configurations, delivering even more value to the most popular MacBook Pro. The new lineup also offers 10th-generation processors for up to 80 percent faster graphics performance 1 and makes 16GB of faster 3733MHz memory standard on select configurations. With powerful quad-core processors, the brilliant 13-inch Retina® display, Touch Bar™ and Touch ID®, immersive stereo speakers, all-day battery life, and the power of macOS®, all in an incredibly portable design, the new 13-inch MacBook Pro is available to order today, starting at $1,299, and $1,199 for education. 2
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Introducing the 13-inch MacBook Pro updated with the new Magic Keyboard, double the storage, and faster graphics performance. (Photo: Business Wire)
“Whether you’re a college student, a developer, or a creative pro, the 13-inch MacBook Pro delivers powerful performance, a stunning Retina display, and all-day battery life in our most portable pro notebook. Today we’re adding the new Magic Keyboard, doubling the standard storage, and boosting performance, making the 13-inch MacBook Pro an even better value for our customers,” said Tom Boger, Apple’s senior director of Mac and iPad Product Marketing. “With these updates, our entire notebook lineup features the Magic Keyboard for the best typing experience ever on a Mac notebook, offers twice the standard storage than before, and delivers even more performance.”
New Magic Keyboard
The updated 13-inch MacBook Pro now features the new Magic Keyboard, first introduced on the 16-inch MacBook Pro and added to MacBook Air® in March. Magic Keyboard features a redesigned scissor mechanism with 1mm of key travel for a comfortable and stable key feel, while the new inverted-“T” arrangement for the arrow keys makes them easier to find, whether users are navigating through spreadsheets or playing games. Magic Keyboard also features a physical Escape key, along with Touch Bar and Touch ID, for a keyboard that delivers the best typing experience ever on a Mac notebook.
Double the Storage
Customers love the superfast SSDs on MacBook Pro, with sequential read speeds of up to 3.0GB/s. The 13-inch MacBook Pro now comes with double the storage of the previous generation, with standard storage starting at 256GB all the way up to 1TB, so customers can store even more photos, videos, and files. And for pro users who need even more storage capacity for large photo libraries and video projects, the 13-inch MacBook Pro now offers up to a 4TB SSD.
The 13-inch MacBook Pro lineup now offers up to 10th-generation quad-core Intel Core processors with Turbo Boost speeds of up to 4.1GHz. Customers who are upgrading from a 13-inch MacBook Pro with a dual-core processor will see up to 2.8 times faster performance. The integrated Intel Iris Plus Graphics deliver up to 80 percent faster performance over the previous generation 13-inch MacBook Pro for 4K video editing, faster rendering, and smoother gameplay. The new graphics also enable users to connect to Pro Display XDR at full 6K resolution.
Faster Memory and More Memory
16GB of faster 3733MHz memory is now offered as a standard configuration on select models, and for the first time on a 13-inch Mac notebook, customers can choose a 32GB memory option. With 32GB of memory, users will experience better performance while running multiple virtual machines and up to 50 percent faster performance when editing gigapixel images in Photoshop.
Portable Design with a Stunning Retina Display
With a sleek aluminum unibody design in space gray or silver and weighing just 3 pounds, the 13-inch MacBook Pro is both highly portable and packed with performance and advanced technologies. Its stunning and brilliant 13-inch Retina display delivers more than 4 million pixels and millions of colors, along with 500 nits of brightness and support for the P3 wide color gamut. And with True Tone® technology, the display offers a more natural viewing experience for design and editing workflows, as well as for everyday tasks such as browsing the web and writing email. The 13-inch MacBook Pro also comes with speakers that provide incredibly immersive wide-stereo sound, Touch ID for easy login and secure online purchases, Touch Bar with dynamic and contextual controls, and the industry-best Force Touch trackpad for precise cursor control and Multi-Touch™ navigation.
Built-in Security and Privacy
The 13-inch MacBook Pro comes with the Apple T2 Security Chip, Apple’s own custom-designed second-generation silicon, which checks that software loaded during the boot process has not been tampered with and provides on-the-fly data encryption for everything stored on the SSD. This allows MacBook Pro and any Mac with the T2 chip to deliver the most secure boot process and storage of any computer. The T2 also protects Touch ID information, so whether customers are unlocking their Mac, entering an online password, or making online purchases, their information stays safe.
Every new MacBook Pro comes with macOS Catalina, the latest version of the world’s most advanced desktop operating system. macOS has always been at the core of the Mac experience, and with apps such as Safari®, Mail, Photos, Pages®, Numbers®, and Keynote®, customers have powerful tools to do amazing things. macOS also makes MacBook Pro the perfect companion device to iPhone®, iPad®, and Apple Watch® with built-in Continuity features that allow users to make and receive phone calls without picking up their iPhone; automatically unlock their Mac with Apple Watch; copy and paste images, video, and text straight from iPhone or iPad to a nearby Mac; and in macOS Catalina, extend the workspace of their Mac using an iPad and Sidecar™. Security features keep users better protected, and Voice Control lets users control their Mac entirely with their voice.
Customers can also enjoy Apple services right on their MacBook Pro, including Mac versions of the Apple Music®, Apple Podcasts®, and Apple TV® apps, as well as Apple News®. Apple Arcade℠ is available through the Mac App Store®, bringing more than 100 new and exclusive games to Mac customers. And for a limited time, customers who purchase a new MacBook Pro can enjoy one year of Apple TV+℠ on the Apple TV app for free. 3
Pricing and Availability
Starting at $1,299 (US), and $1,199 (US) for education, the new 13-inch MacBook Pro is available to order today on Apple.com and in the Apple Store® app. It will begin arriving to customers and will be in select Apple Stores and Apple Authorized Resellers later this week. Additional technical specifications, configure-to-order options, and accessories are available online at apple.com/mac.
1 Performance claims are as compared to previous-generation MacBook Pro notebooks. For more information, visit: apple.com/macbook-pro.
2 Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels. For more information, visit: apple.com/us-hed/shop.
3 This special offer is available with the purchase of any Mac, iPhone, iPad, Apple TV, or iPod touch®, and is good for three months after the first activation of the eligible device.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
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© 2020 Apple Inc. All rights reserved. Apple, the Apple logo, MacBook Pro, Magic Keyboard, Mac, Retina, Touch Bar, Touch ID, macOS, MacBook Air, True Tone, Multi-Touch, Safari, Pages, Numbers, Keynote, iPhone, iPad, Apple Watch, Sidecar, Apple Music, Apple Podcasts, Apple TV, Apple News, Apple Arcade, App Store, Apple TV+, Apple Store, and iPod touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
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Jennie Orphanopoulos, (408) 221-6621
Bill Evans, (408) 974-0610
KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: HARDWARE CONSUMER ELECTRONICS MOBILE/WIRELESS TECHNOLOGY SOFTWARE
SOURCE: Apple Inc.
Copyright Business Wire 2020.
PUB: 05/04/2020 08:30 AM/DISC: 05/04/2020 08:30 AM