Digicel Samoa has a new man at the helm as its Chief Executive Officer (C.E.O.).

He is Mark Witthuhn, who takes over from the outgoing C.E.O., Farid Mohammed. 

The appointment was confirmed in a statement issued by the company that claims to be “Samoa’s own and largest telecommunications and entertainment provider.”

Digicel Samoa Chairman and the Director of Pacific Government Relations, Pepe Fia’ailetoa Fruean, congratulated Mr. Witthuhn on his new role.

 “His record is impressive and speaks for itself,” Pepe said. “I am very much looking forward to working with Mark, as we continue introducing the exciting, new technologies which will benefit all of Samoa in the future.”

According to a statement from the company, Mr. Witthuhn had been the Head of Consumer Sales in Digicel for the past two years.

He brings 20 years’ experience in mobile telecommunications industry having previously also worked at Vodacom (South Africa), MTN (Swaziland) and as General Manager at Digicel Papua New Guinea.

 “I am delighted about this new journey with Digicel, especially as we evolve to becoming a digital lifestyle partner for our customers,” Mr. Witthuhn said.

“I am looking forward to leading the very talented and dynamic team in Samoa on our mission to provide our valued customers with amazing experiences across all our platforms.”

The new C.E.O. already has his work cut out. He will hopes to lead his team in “delivering the best mobile and data experiences and best customer service as the company forges ahead on its journey to becoming a digital lifestyle partner for customers in Samoa.”

Digicel’s Regional Chief Executive Officer, Shally Jannif congratulated Mr. Wittuhn.

“Mark brings a wealth of strong operational and digital experience to the role and has, for the past two years with Digicel, made a hugely positive contribution to our journey to become a digital lifestyle partner for our customers.

“As that journey ramps up, Mark is perfectly positioned to lead our Samoa team as we go all-in on digital services.”