AEG, ASM Global and Cirque du Soleil Entertainment Group Announce Multi-Year Agreement


AEG, the world’s leading sports and live entertainment company, ASM Global, the leading provider of innovative venue services, and Cirque du Soleil Entertainment Group, the world leader in live entertainment, jointly announced today that the three companies have entered into a strategic multi-year agreement to bring Cirque du Soleil touring shows to AEG and ASM Global venues worldwide.

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AEG, the world’s leading sports and live entertainment company, ASM Global, the leading provider of innovative venue services, and Cirque du Soleil Entertainment Group, the world leader in live entertainment, have entered into a strategic multi-year agreement to bring Cirque du Soleil touring shows to AEG and ASM Global venues worldwide. Picture credit: M-A Lemire ©2019 Cirque du Soleil (Photo: Business Wire)

The global multi-venue agreement with a premier live entertainment producer is a testament to the range, breadth and geographic reach of AEG’s and ASM Global’s venues.

“Cirque du Soleil Entertainment Group is truly pleased to announce this partnership that promises extensive touring possibilities across the world and more opportunities for current and future fans alike to experience Cirque du Soleil’s one-of-a-kind productions,” said Daniel Lamarre, President and CEO, Cirque du Soleil Entertainment Group. “AEG and ASM Global have built a strong portfolio of advanced venues that allow us to push further our artistic creativity and innovative vision to present state-of-the-art creations that have never been seen before. This partnership is part of our greater live entertainment offering.”

Dan Beckerman, President and CEO of AEG, added, “We are excited to partner with Cirque du Soleil to bring the very best in live family entertainment to consumers around the world. AEG’s venues are home to many of today’s most important sports, music and live entertainment events -- experiences that not only draw large audiences, but also shape popular culture. Cirque du Soleil’s iconic shows continue to be in strong demand across the globe and this partnership will bring new immersive entertainment to passionate fans of all generations.”

“This announcement reflects ASM Global’s commitment to pushing boundaries and thinking outside of the box when it comes to providing new and more extensive live entertainment touring opportunities for our clients,” said Bob Newman, President and CEO of ASM Global. “As industry leaders, it is up to us to provide a new approach to meet client goals and partnering with Cirque du Soleil showcases the options that ASM Global can deliver. Cirque du Soleil offers a variety of spectacular experiences that align well with our venue portfolio and we are very excited about this special partnership.”

About AEG

Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world's largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at

About ASM Global

ASM Global is the world’s leading provider of innovative venue services and live experiences. The company was formed by the combination of AEG Facilities and SMG, global leaders in venue and event strategy and management. The company’s elite venue network spans five continents, with a portfolio of more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences.

ASM Global’s diverse portfolio of clients benefit from the company’s depth of resources and unparalleled experience, expertise and creative problem-solving. Each day, the company’s 61,000 passionate employees around the world deliver locally tailored solutions and cutting-edge technologies to deliver maximum results for venue owners and amazing experiences for guests. By consistently looking for new ways to envision, innovate and empower the spaces and places that bring people together, ASM Global elevates the human spirit while delivering the highest value for all stakeholders. For more information, please visit

About Cirque du Soleil Entertainment Group

Cirque du Soleil Entertainment Group is a world leader in live entertainment. On top of producing world-renowned circus arts shows, the Canadian organization brings its creative approach to a large variety of entertainment forms such as multimedia productions, immersive experiences, theme parks and special events. It currently has 4,500 employees from nearly 70 countries. Going beyond its various creations, Cirque du Soleil Entertainment Group aims to make a positive impact on people, communities and the planet with its most important tools: creativity and art. For more information about Cirque du Soleil Entertainment Group, please visit

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CONTACT: Michael Roth

VP, Communications, AEG

213 742 7155

[email protected] Sznewajs

Res Publica Group for ASM Global

+1 312.755.3574

[email protected] Couillard

Senior Director, Public Relations, Cirque du Soleil Entertainment Group

514-723-7646 ext. 5431

[email protected]




Copyright Business Wire 2020.

PUB: 03/11/2020 09:00 AM/DISC: 03/11/2020 09:01 AM

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