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INSERTING and REPLACING JAKKS Pacific Partners With M-Star Media to Globally Launch Cute Girls Hairstyles Toy Line Inspired by Hit YouTube Channel

SANTA MONICA, Calif.--(BUSINESS WIRE)--Feb 18, 2020--

Insert at the end of the first paragraph a new sentence.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200218005003/en/

Mindy McKnight, Cute Girls Hairstyles, No. 1 hair styling channel on YouTube (Photo: Business Wire)

The corrected release reads:

JAKKS PACIFIC PARTNERS WITH M-STAR MEDIA TO GLOBALLY LAUNCH CUTE GIRLS HAIRSTYLES TOY LINE INSPIRED BY HIT YOUTUBE CHANNEL

Full Line to Debut at New York Toy Fair on February 22-25, 2020

Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) is excited to partner with M-Star Media as the global master toy licensee for the global launch of Cute Girls Hairstyles (CGH) toys inspired by YouTube’s No. 1 hair styling channel, Cute Girls Hairstyles, created by hairstyling expert Mindy McKnight. The partnership was brokered by licensing agency, Brand Central LLC and Mindy's management, Select Management Group.

JAKKS Pacific will unveil its portfolio of CGH styling heads, wigs, hair styling tools, and hair accessories at the International Toy Fair in New York on February 22-25, 2020. The entire toy line will be available worldwide, launching in August 2020, with prices ranging from $9.99-$39.99.

Cute Girls Hairstyles is the No. 1 hair styling channel on YouTube created by hairstyling expert and lifestyle influencer Mindy McKnight. CuteGirlsHairstyles.com quickly went from a website, launched in late 2008, to the Cute Girls Hairstyles YouTube channel launched in early 2009. While Mindy’s hairstyle tutorials began as a hobby, they have paved the way to a large family social media empire, including over 25 million followers across all social platforms.

“The Cute Girls Hairstyles toy line allows girls to take what they have learned from my videos and then apply and practice the skills at home. The product line will enhance my audience’s overall experience with my online content and overall is a natural extension of the CGH brand,“ said Mindy McKnight.

“Cute Girls Hairstyles’ founder Mindy McKnight has an incredible following, and we are thrilled to bring a strong line of products to hairstyle enthusiasts of all ages," said Jill Nordquist, SVP Marketing, JAKKS Pacific.

Select Cute Girl Hairstyles toys include:

Cute Girls Hairstyles™ Glitter Brush: Kids can glam up their style with this fun glitter brush complete with brush, glitter gel and booklet with hairstyles and tips. The Glitter Brush is recommended for ages 6 and older at a suggested retail price of $9.99.

Cute Girls Hairstyles™ Style Sets: Kids can have fun creating an assortment of fun styles with themed styling tools and accessories. Sets include: a mermaid set with mermaid clip, french braid tool, and styling booklet; a cat ears set with two clippable cat ears, corner flip tool, and a styling booklet; and a unicorn set with unicorn horn, styling tool, and styling booklet. Each set is sold separately for $9.99 and is recommended for ages 6 and older.

Cute Girls Hairstyles™ Wig Assortment: This amazing assortment allows kids to change their look with three different wig options. Kids can choose from pink straight hair, turquoise wavy hair, or purple wavy hair. This wig assortment is recommended for ages 6 and older at a suggested retail price of $14.99.

Cute Girls Hairstyles™ Festival Sets: Kids can get festival ready with these two kits. The Hair Jewelry Kit accentuates hairstyles with fun accessories that can dress-up any hairstyle, while the Crochet Hair Kit can crochet colorful braid extensions into hair and also includes hair charms. Each kit includes a booklet of hairstyles and tips for kids ages 6 and over at a suggested retail price of $19.99.

Cute Girls Hairstyles™ Styling Head: The Styling Head comes in two styles. The Caucasian skin tone features straight multi-color hair; the African-American styling head features wavy multi-color hair. The styling heads feature high-quality hair that is ideal for braiding and creating Mindy’s signature styles. There is also a clamp which provides greater stability. Each styling head includes hair accessories and a booklet filled with styling tips. The Cute Girls Hairstyles™ Styling Head is perfect for kids ages 6 and older, and will be available for a suggested retail price of $29.99.

Cute Girls Hairstyles™ Wig with Display Form: The Wig with Display Form comes in two styles and allows kids to wear, share, and style again and again! One style has a Caucasian skin tone with straight hair and one has a multi-ethnic skin tone with wavy hair. Each Wig with Display Form includes a mannequin head with removable, wear and share wig and styling accessories, as well as a booklet filled with styling tips. The Cute Girls Hairstyles™ Wig with Display Form is ideal for kids ages 6 and older, and will be available for a suggested retail price of $39.99.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include Perfectly Cute™, X-Power™, Disguise®, Moose Mountain®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a new generation of clean beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2020 JAKKS Pacific, Inc. All rights reserved.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200218005003/en/

CONTACT: JAKKS Pacific

Jared Wolfson

(424) 268-9330

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA NEW YORK

INDUSTRY KEYWORD: RETAIL SOCIAL MEDIA ENTERTAINMENT ONLINE BLOGGING CONSUMER GENERAL ENTERTAINMENT DISCOUNT/VARIETY DEPARTMENT STORES TEENS CHILDREN COMMUNICATIONS LICENSING (ENTERTAINMENT) FASHION

SOURCE: JAKKS Pacific, Inc.

Copyright Business Wire 2020.

PUB: 02/18/2020 11:55 PM/DISC: 02/18/2020 11:55 PM

http://www.businesswire.com/news/home/20200218005003/en

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