It is that time of the year again for lovers in Samoa with local florists, restaurants, cafes, and hotels hoping to cash in on the 2020 Valentine's Day celebration.

Some of the local businesses say February 14 is among their busiest of the year. 

One local florist, Salote Florist, has fielded more than 50 bouquet orders from various customers.

A representative from Salote Florist, Talahiva Hill, said customer demand was close its highest on Valentine’s Day.

“We have a variety of Valentine’s Day gift packages that has different prizes,” she said.

She said that all their fresh roses are imported from New Zealand.

“The prize of one fresh rose is $30 and we can make them in arrangements and add chocolates or teddy bears.

“I know that most orders are for the ladies but some sons or daughters order flowers especially for their mothers.

“We also use local flowers for bouquets as well. We also collaborate with other local businesses to make packages such as Whisk Coffee Bar that provide pastries and we get the roses.”

She that Valentine’s Day was not very popular in Samoa ten years ago but it is increasingly being celebrated. 

Some couples will be marking the evening with a quiet dinner together. 

Samuelu and Sina Johnson say they will have a special dinner on Friday night.

Mr. Johnson said that Valentine’s Day is special because it is dedicated to lovers.

“I think that it is very significant because it’s especially focused on the person you love," he said. 

“We met while in university and from there we started dating and it has been more than four years since we have been together.

“She is special to me because she has unique qualities that make her stand out from the rest.”

Ms. Johnson said: “I think that spending time with the person you love on Valentine’s Day makes it more special.”