Over 15 percent of BlueSky Samoa's customers have signed up to the company's mobile payment system known as the M-Tala. 

Responding to questions from the Samoa Observer, Rana Bose of the telecommunication firm's corporate communications team said there has been a significant increase in the number of users since the product's launching in February this year.

Chief Marketing Officer, Rana Bose, in an email to this newspaper on Friday said the M-Tala system is used to make payments for goods and services and makes payments convenient for its users. 

“With M-Tala, our priority is to enhance the lives of our Samoan people towards the digital economy,” she said.

Mrs. Bose added that ever since the M-tala was launched in February this year, they have seen a significant increase in the numbers of users after the launching of the EPC prepaid power payment system.

According to Mrs. Bose, the number of people who have registered with BlueSky Samoa Ltd is at more than 15 per cent of their mobile customers.

She said customers can now use the M-tala to buy their U.T.O.S. (Unit Trust of Samoa) shares or water bill or buy prepaid power.

A high number of people using the M-tala mostly use it to purchase prepaid power on a daily basis registered mobile users doing more transactions. 

“Because of the convenience and 24x7 prepaid power services, there is a significant transaction happening daily amongst the registered users; repeat purchaser of prepaid power is also very high. Those who bought prepaid power once are buying regularly,” Mrs. Bose added.

She also added that feedback from their mobile customers are all positive because the M-tala has given them an easy and faster way to do purchases every day.

“It has been very positive and more and more people are joining the service” she said.

She also advised that BlueSky Samoa Ltd will soon launch another app that will assist the customer to make online purchases.

“We will be launching M-Tala on Maua App soon where BlueSky customers buy online their daily needs”