Can Big Data Transform the Media and Entertainment Industry? Here’s What Quantzig’s Analytics Experts Think

LONDON--(BUSINESS WIRE)--Nov 7, 2019--

Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its latest article on how big data is transforming the media and entertainment landscape.

This press release features multimedia. View the full release here:

How Big Data is transforming the Media and Entertainment Industry (Graphic: Business Wire)

Data generated by media and entertainment companies can offer valuable insights that can help companies to create the best promotional offers to attract and retain customers. However, it isn’t a simple task considering the staggering volumes of data generated. Request a FREE proposal now!

The media and entertainment industry today is driven by twin needs that revolve around revenue generation and cost reduction. The unprecedented rate at which this industry is growing can mainly be attributed to the explosion of smartphones and handheld portable devices that are paving their way into every business process apart from being a major source of entertainment. As a result, media distributors and broadcasters are embracing big data analytics to build stronger relationships with their customers. Big data not only plays a crucial role in helping businesses to gain hidden insights into customer behavior but is also facilitating the delivery of personalized content. Hence it would be wrong to say ‘ big data ’ holds the key to success in today’s complex media and entertainment landscape.

How your company analyzes data, manages the analytics process, and creates a culture-driven by big data matters more now than ever. But is your company taking full advantage of its data? Talk to our analytics experts to learn why you should.

According to Quantzig’s big data analytics experts, “Media and entertainment companies are struggling to wade through big data to better understand customers on a personal level and deliver what they want.”

Why Leverage Quantzig’s Big Data Analytics Solutions

The staggering volumes of data available to media and entertainment companies today call for the implementation of a proactive approach to analyze data and draw conclusive insights. Our big data experts have the skills and analytics expertise to understand and support your big data management initiatives. Our comprehensive portfolio of big data analytics solutions leverages machine learning algorithms and cognitive technologies to help businesses identify and capitalize on new market trends.

Understanding your customers inside and out can help you tailor content to match their needs, price subscriptions aptly, and air relevant ads to reduce churn and attract new customers. Sounds good, doesn’t it? Schedule a FREE solution demo to learn more about the impact of big data in the media and entertainment industry.

How Can Big Data Improve Business Value in the Media and Entertainment Industry?

  1. Predict customer preferences and needs
  2. Optimize scheduling of media streams
  3. Analyze factors leading to churn

Would you like to learn more? Request more information to gain comprehensive insights into our big data analytics capabilities.

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit:

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CONTACT: Quantzig

Anirban Choudhury

Marketing Manager

US: +1 630 538 7144

UK: +44 208 629 1455



SOURCE: Quantzig

Copyright Business Wire 2019.

PUB: 11/07/2019 11:05 AM/DISC: 11/07/2019 11:05 AM

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