WHO:

Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the Tropical Depression Imelda in Texas.

WHAT:

The Tide Loads of Hope Mobile Laundry Unit has been deployed to support flood victims in the wake of the Tropical Depression Imelda in Texas. The Tide Loads of Hope mobile laundry vehicle will begin services at the Antioch Missionary Baptist Church on 3920 W Cardinal Dr, Beaumont, TX today from 9:00 a.m. -5:00 p.m., providing free full-service laundry to residents affected by the recent storm. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge. All washable clothing types can be accepted with the exception of heavy bedding.

In partnership with Matthew 25: Ministries, P&G will also be distributing free personal care and cleaning kits with everyday essentials needed to meet basic hygiene and home care needs directly out into the affected areas.

WHY:

Tropical Depression Imelda dumped as much as 43 inches of rain on some parts of southeast Texas, leaving thousands of homes flooded and five people dead.

P&G has a history of giving back to the communities where we live and work, and we want to provide everyday essentials to those who need it most to help bring a sense of normalcy in this time of need. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.

WHERE:

Starting today, the team will collect laundry from 9:00 a.m. at the Antioch Missionary Baptist Church listed below until 200 loads are reached (two loads per household). The team will also be distributing personal care and cleaning kits directly out into the affected areas.

The Tide Loads of Hope mobile laundry units will be located at: 3920 W Cardinal Dr, Beaumont, TX

**For the most up-to-date information on the fleet’s location, please visit Tide’s Facebook and Twitter channels at https://www.facebook.com/Tide or @Tide.**

ABOUT TIDE LOADS OF HOPE: In 2005, P&G launched Tide Loads of Hope to provide much needed laundry services to families affected by Hurricane Katrina. Since that time, Tide Loads of Hope has washed more than 68,000 loads of laundry for more than 50,000 families impacted by disasters across the U.S. and Canada. The Tide Loads of Hope trucks are equipped with high-efficiency washers and dryers donated by Whirlpool and between the two trucks can do up to 300 loads of laundry per day for communities in need.

PRODUCT KIT BRANDS: Personal care kits contain P&G brands including Always, Crest, Head & Shoulders, Ivory, Gillette, Old Spice, Oral-B, Pampers, Pantene, Secret and Venus. The cleaning kit contains Bounty, Charmin, Dawn, Febreze, Mr. Clean, Swiffer and Tide.

PARTNER:

P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at www.m25m.org.

HELP:

People across the community can help support Tide Loads of Hope by donating to the program. You can learn more about it here.